Do I Need To Show My Face In An Online Business?

Do You Need To Show Your Face In An Online Business?

If you lack confidence or are concerned about your privacy, you've probably wondered if you can make a profit online without ever showing your face.

Here's the answer...

Please leave a comment below with your thoughts 🙂

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

Should I Use A Pen Name Or Pseudonym

Should I Use A Pen Name / Pseudonym?

Ever considered using a pen name or pseudonym for an online business? Or maybe you already use one?

Watch today's video to avoid a disastrous fate...

Please leave a comment below with your thoughts 🙂

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

How To Think Of A Good Business Name

How To Think Of A Good Company Name

Once you have a good name, it resonates with the customer and creates a solid foundation for your brand. It's like the difference between Kroc's and McDonald's (10 points if you've seen that movie!).

There are two ways to name your online business:

  1. Use your own name, e.g. James Francis.
  2. Use a company name, e.g. Digital Prosperity.

Either way will work fine, but a company name gives you more room to grow in the future.

However if creativity isn't your strong point, it can be tough coming up with a good company name.

I know because my first business name was "Internet Marketing Profit Machine" - the longest and scammiest sounding name ever!

Fortunately now we're getting pretty good at this when helping our clients' come up with awesome names for their businesses.

We usually follow four simple rules:

1) The Big Picture

First, you need to think of the "big picture" for your online business.

What will you help people to achieve? What is their end goal?

Or looking at it from another angle, what process will you take people through to get them there?

These things can be incorporated into your name to make your business name unique to you.

For example, our company helps people to make a profit by selling digital products and services, so we incorporated "Digital" in our company name.

(We thought about using "profit" instead, but we didn't want to give off the "get rich overnight" vibe.)

The next word was a little more difficult. We needed to think of a way of saying "live a profitable and awesome life" in just one or two words.

So when you struggle to think of the right word that sounds good - OR the name you want is already taken - it's time to turn to the thesaurus.

We use thesaurus.com (yes it's free), which gives you a lot of different suggestions when you search for a word.

I call it the "idea machine" (well I don't, but it sounds cool).

So in our case, we searched for "successful" and saw the word "prosperous". Add that to our first word, and Digital Prosperity was born.

2) Grammar

We have coaching clients ask us to review their company names all the time, but sometimes the names don't make grammatical sense.

When this happens, it makes your company sound amateur and unprofessional before people even land on your website.

For example, which sounds best?

a) Digital Prosperous?
b) Digital Prosperity?

The only difference between the two is the suffix (end of the word), but it makes a huge difference.

So don't just choose two unrelated words and put them together. They should relate to each other and roll off the tongue nicely.

3) Length

When coming up with your name, it's best to keep it at three words or less, otherwise it sounds more like a phrase and isn't as catchy.

And with those words, think of how many syllables are in each word.

Ideally you'd like less than 10 syllables otherwise it becomes difficult to say over and over again, e.g. in videos, podcasts, etc.

Ideally you're looking for two words, but three is complete fine, and one would be amazing (but usually super difficult).

4) It Shouldn't Be Taken

Once you come up with a name, you'll probably be super excited and want to get started with it right away.

But before you do anything, you need to make sure somebody isn't already using it.

You can do your due diligence online with trademark and copyright searches, or hire a lawyer if you want to make 100% sure it's ok to use.

Once you follow these four steps, you'll be able to come up with a name that gives people a brief image of what you help them with, while still being catchy and unique in your industry.

Enjoy!
- James Francis.
Founder & CEO, Digital Prosperity.

Get Started

How To Get Started When You Have Zero Expertise

When you're just getting started with making a profit online, it can be quite daunting to declare yourself as the expert when you don't have any expertise in anything.

Take this question I just received from one of my customers, for example...

What is the best niche for a beginner with no expertise in anything (but serving tables) to go into and actually have a chance to be relevant. I have no miracle cure, i'm not a body builder and if i knew how to make money online, i would not be spending my days in a day job serving people coffee and cleaning the post apocalyptic wasteland they leave after themselves. How do i go about creating something of value and help people... when i cant even help my self?
Thank you James.

So how do you overcome this?

There are two main ways to do it:

First, we often undervalue our current experience and knowledge, thinking that it won't be valuable to people.

For example, if I think about everything I do every week, I play guitar, have a career (with my online business, but it still counts!), try to continuously improve myself and more - and that's 3 niche ideas right there.

So thinking about your life, is there something you can take from your career and teach it to others in your online business? We're not just talking the physical tasks you do, but what about the related tasks and mindset behind it too?

And what about your hobbies?

Or you could even try asking your friends and family if you're good at anything specific, as they won't have the pessimistic view that we often judge ourselves with.

If that doesn't help, then you only have one option left - to become good at something.

Generally in life, the more valuable you become (measured in how many lives you change), the more you get paid for that value.

In the above example, waiting tables is an important role in society - but isn't usually going to change many lives.

So while you're working your day job to keep your life ticking over, take your spare time - or create spare time by going to bed later or waking up earlier - and use it to grow your skills and knowledge in a new topic area to become valuable.

The more valuable you become, the more you're worth financially.

So in other words, if you don't have any expertise in anything, you need to choose a topic you're interested in and begin or grow your expertise until you have enough to teach people what you've just learned.

Plus, if you're wondering when you'll have "enough" knowledge, it's when you can explain the basics of your chosen topic well enough that people understand you.

Around 90% of the prospects in your chosen niche will be complete beginners, so you only need to know one thing that they don't (i.e. the basics) and they'll automatically see you as an expert.

It's not the overnight "magic bullet" trick that other snake oil salesmen will try to sell to you (even though it doesn't exist), but it's the honest answer after working with tens of thousands of customers and clients over the last 8 years.

So choose your topic. Educate yourself on it. Reap the profits.

Looking forward to seeing you at the top!
- James Francis.

Digital Prosperity

How To Magnetically Attract Your Ideal Clients Who You Enjoy Working With

If you're currently attracting less-than-ideal prospects, customers or clients into you online business who don't appreciate your content, don't take action on your training and are generally frustrating to work with - then it's because you haven't focused on ONLY attracting your ideal clients into your business.

Here’s how to fix it...

One Word To Double Sales

The One Word To Double Your Sales

“Hey, Bob just launched his new offer! Go buy it!”

How many times have you heard phrases like this? Maybe one per week? One per day? Or maybe even more than that?

And better yet, do you remember, trust and buy from the people who sent you those emails?

Usually this style of promotion comes from “me too” marketers, who are always struggling to grow their sales and find it difficult to keep a consistent weekly profit.

But then you have another breed of marketers.

They understand that “me too” marketing doesn’t get you very far, and that to grow your sales and generate a consistent revenue, you need to always focus on one word…

Branding.

Without your own personal brand, YOU are just another “me too” marketer amongst thousands of others doing exactly the same thing, and limiting your potential massively as a result.

Essentially, branding is just a fancy way of saying “stand out from the crowd!”.

But it doesn’t mean you have to dress up as a clown or something equally as weird. Instead, just show your audience why you’re different than everyone else out there.

Firstly, you should always use your first and last name in every piece of content you put out there, as it helps your audience to link your name with valuable advice, so whenever they see your name in the future, they remember you and think, “hey, this person gives me great content!”.

So obviously this means you shouldn’t use anything like “Cool Business LLC” as your “From” name when emailing your subscribers, as they’ll skim right past your email because they have no idea who you are (and if you’re doing this because you don’t want your name associated with your aggressive marketing, maybe you need to get a reality check on why people buy).

Instead, always use your first and last name on a consistent basis, so they can remember who you are and pay attention to what you have to say. This will not only increase your open rates of your emails, but also the response rates for the rest of your marketing, too.

Secondly, you need to show people why they should listen to YOU over everyone else. The best way of doing this is by simply being yourself and showing your personality at all times. Yes – this includes telling them your likes, dislikes, being friendly and having a real voice (not just what you should be doing because you learned it in some course).

Think of it this way… What experts do you pay attention to the most? If you really think about it, you’ll find that you’re initially attracted to people because of their personality and their own “voice”, instead of their ability to copy and paste emails all day long.

Oh – and don’t try copying anyone else’s style either, because aside from it being hard work to keep up the façade, your audience will always be able to tell and simply distrust you even more.

You have a personality – so show it!

Thirdly, you need to be willing to actually help people. You can try hard selling all day long without providing any value, but sooner or later your prospects are going to burn out and you’ll have to spend more money replenishing them, only for the cycle to continue forever more – making it near impossible to grow your income.

The real growth in your business comes when you focus on providing value to your audience and having their best interests at heart – as you’ll always be focused on helping them overcome their core issues.

When you do this, your audience will trust you more, respond to your marketing a lot better, and will always be willing to pay higher prices for your help – because they know you can change their lives with the guidance you have to offer.

There are many more things we can talk about, but the main lesson is this…

Don’t be a “me too” marketer. Instead, share your true personality with your audience and be known for being you.

It will help to attract your ideal customers and not only make you feel much happier about your business, but it’ll be a lot more profitable, too.

Talk soon!
- James Francis.

Why Spamming Doesn't Work

Why Spamming Doesn’t Work

You’ve probably seen it before…

You’re going about your business in a Facebook group or your email inbox when…

BOOM! Right out of nowhere, you see somebody posting about their latest and greatest new “opportunity”, and why you should get involved right away and spend your money with them.

Here’s one I found in less than 3 seconds of checking out a group…

Spam Mop Example

… And yep – the group was on Internet Marketing.

(I don’t know about you, but how many aspiring internet marketers have a need for the latest mop?)

The sad thing is, people have been doing this same thing over and over again for years now – but yet they still continue. And if you ask yourself honestly, you’ve probably done this at least once before, too.

Putting a “buy this!” message out there with no previous relationship with your audience.

The only explanation I can think of why people do this is because they were misinformed, so let’s start to fix this misinformation…

Spamming (it’s a harsh word, but that’s exactly what this process is) is the same as running into a crowded room full of people, and at the top of your voice, screaming “BUY MY STUFF!”.

None of them people in that room are suddenly going to jump up and down with happiness, shouting “oh finally! Just what I’ve always wanted! Of course I’ll buy your crap from you, even though I have no idea who you are and I don’t trust you whatsoever!”.

That’s because…

People buy on trust and desire.

Excuse the over-emphasis, but it’s important. Read it again.

Spamming removes both of these elements from your positioning instantly, meaning you’ll find it very difficult to make a sale this way.

Instead, you’ll always make a lot more money by building a real relationship with your audience first, then providing a working solution to their problems.

And no, this isn’t just some “hairy-fairy save the world garbage” either…

When you put this into action in your own business, it’ll allow you to make 10 times more sales easier than ever before – plus it’ll make you feel awesome about what you do, too.

So you not only make more money, but you also feel better about yourself. No catch.

To conclude, if you’re currently “blasting” your message out there to as many people as possible, stop it. It’s not working now, and it never will.

Instead, focus on building a relationship with your audience and recommending relevant, working solutions to them based on their existing problems.

You’ll make a lot more money that way, and actually get to help people in the process.

Talk soon!
- James Francis.

Becoming The Trusted Authority

Becoming The Trusted Authority

It’s a well known fact that people mainly buy from those they know, like and trust.

But out of all three of those factors, trust is by far the most important.

It takes a certain degree of trust to convince your audience to buy something and/or follow your advice – and without that trust, your audience will go somewhere else, and buy from someone they DO trust.

So let’s think about that for a second…

Who are the people YOU trust, and why?

Is it because they:

  • (Over) deliver on their promises?
  • Provide proof of their worth?
  • Talk to you like a friend?
  • Respect you?
  • Follow up with you?
  • Operate an ethical business?
  • Actually care about your success?

I’m sure you can think of many more.

But let’s flip this around onto how this concept can help you

Whatever your reasons for placing your trust in others, can your audience trust YOU…?

  • Do YOU over deliver on your promises?
  • Do YOU provide proof of your worth?
  • Do YOU talk to your audience like a friend (instead of spamming them)?
  • Do YOU respect your audience?
  • Do YOU do everything ethically and “above board”?
  • Do YOU care about your audience’s success?

Or in other words…

Are you treating them the way you would like to be treated?

In fact, there’s even a popular quote from the Christian Bible for this…

“Do unto others as you would have them do to you.”

If you not only consider – but live by – all of the above things, you will become the trusted authority in your marketplace in a very short period of time.

Plus, from a marketing perspective, I’ve ran several experiments regarding trust and perceived authority, and whenever there’s a distinct lack of trust in your marketing, conversions (i.e. how well something sells) drop through the floor.

So if you follow the above strategy to become the trusted authority, not only will you sleep a lot better at night, but you’ll also make a lot more money, too!

(How’s that for a win-win strategy!? 🙂 )

Good luck!
- James Francis.

P.S. What makes you trust someone? Leave your answer below...

Online Reputation Management

How To Manage Your Reputation Online With Google Alerts

When you’re running any kind of business (online or offline), managing your reputation is critical – as without a good reputation, everything automatically becomes a lot harder.

Your prospects won’t buy from you…

Your customers will go somewhere more trusted…

Other businesses won’t want to work with you…

So you always need to keep it in check.

But with the vast size of the internet, it’s sometimes difficult to keep track of everything.

The best way I’ve found is to use a free service called Google Alerts.

Online reputation management using Google alerts

Essentially, it tracks the entire web for anything you tell it to, and it’ll send you an email notification every time your chosen topic or keyword is mentioned – with a link to the source.

The possibilities for this strategy are endless, but the best use is reputation management.

Think of it this way…

A customer has had a negative experience with your product or service (hopefully through no fault of your own!), and they’re so angry, they decide to rant about it on a popular forum.

Without any kind of reputation management system, thousands of people could be potentially viewing that thread with no answer from you – leaving them with an opportunity to turn the topic into an all-out “flame war” against you and your business.

Instead, with a Google Alert set up for your name, you’ll get notified instantly when the harmful thread is first created, and you can solve the customer’s problems straight away. Reputation saved!

On the other hand, if a customer mentions something really positive about you or recommends you to their friends, you can “chime in” to the conversation and provide a link where they can learn more about you.

These are just two examples of how awesome these alerts are, and how beneficial they can be for your reputation, brand and business.

Note: Amongst the good and relevant stuff, you’ll also get notifications of other weird things too, like obituaries and memorials – so it helps if you don’t have a popular name!

Here are some more great alerts use (and how I use it, too):

  • Search for all your product names (set them up as separate alerts) to see what your customers and affiliates are saying about them
  • Your company name
  • Your competitors’ names – so you can “spy” on their upcoming projects and what they’re doing
  • Your SEO keywords for SEO purposes – every time a new page is created around your keyword, see if you can get a backlink from that page
  • Top experts in your niche – so when they release a new piece of content on their blog, you can comment on it and “siphon” traffic from them

… And too many more to mention.

But remember, if you have topics or keywords which get a lot of content posted about on a daily basis (e.g. if you’re using this for SEO research purposes), it’s useful to have the emails delivered “once a day” instead of “as-it-happens”, otherwise you’ll have a really full inbox!

Your creativity is the limit here, and when done right, it’s a VERY valuable asset to your business.

So set some up right away, and I can guarantee you’ll find it useful.

Talk soon!
- James Francis.

P.S. Have you used Google Alerts before? What alerts do you have set up? Leave a comment below!

Building Your Personal Brand

How To Build Your Personal Brand

Your personal brand is one of your most valuable assets in becoming a well-known authority figure online.

In the information marketing industry, whatever niche you’re in, people follow experts (i.e. humans), not products. Think of yourself as a celebrity. They like that personal connection, and having someone who can guide them personally.

(Just like a seasoned doctor would help you more than a medical book)

Sure, you can go ahead and change your “From” name in your email newsletter every week, or use a different pseudonym for every product you release…

But if you do that, you’re living on borrowed time – because you don’t build up any momentum.

Without any kind of personal branding in your marketing, you’re just another marketer in a faceless crowd.

And because people buy from those they know, like and trust – why should they buy from you?

It’s all in the personal brand…

Firstly, a “personal brand” is everything your customer knows (or thinks) about you and your personality…

Do they know what you look like? Do they instantly recognise your writing style? Do they connect with your morals and values? Do they understand your humour?

And more importantly… Do they see you as a likeable human being?

Your personal brand is your conscious decision to show people your personality traits – and create a solid, loyal connection with you.

This not only means people will buy more frequently from you (meaning your conversion rates go up), but your business – and your income – will grow a lot quicker, too!

So how do you build it?

Firstly, you need to be yourself.

There’s nothing worse than trying to be something you’re not (or copying someone else’s style), as it’s visible to everyone that you’re faking it.

Instead, show your true personality – just like you’d be in real life.

Yes! That includes your quirks, humour and opinions, as that’s what people fall in love with.

Plus, it’s a lot easier than constantly keeping up an appearance!

Secondly, you need show the real you.

Have a professional photo of yourself (just a smiling headshot will do) on your blog, and anywhere on your website where your name is mentioned.

Why do you think I have a gigantic photo of myself on my homepage? And towards the bottom of this post? And in the “about me” section of this blog? And in my sales videos?

And why do you think I record video tutorials where I’m speaking directly to you? And audio interviews where I speak about my experiences?

It all helps with personal branding, and more specifically – getting people to know you better.

Doing these things allows people to connect a name to a face, and whenever they see your name, they think of you as a person (creating trust), instead of seeing you as another faceless marketer.

Thirdly, you need to be visible. Literally be everywhere your audience is.

Yes, that means being active on forums, Facebook, Linked In, Twitter, Pinterest, groups, communities, blogs, and similar.

Heck, you don’t even have to do this yourself! You could outsource this to a social media manager, make them aware of your brand and personality, and let it all run on autopilot.

Just get yourself out there – as the more people see you, the higher your perceived credibility, and the better they’ll remember you.

And sure, being so visible online may scare a few people who aren’t as serious as others. But the truth is, you’ll struggle to get very far without branding yourself as the expert or authority within your niche.

Remember, all this can be do alongside your “normal” marketing.

You don’t need to wait several months to “increase your personal branding” before you get started. That’s just a huge waste of time.

Instead, just get yourself out there and concentrate on two things:

1) Your “normal” marketing
2) Your personal branding

Try it yourself from now on, as I guarantee you’ll see a massive difference 🙂

Enjoy!
- James Francis.

P.S. What did you think of this tutorial? Leave a comment below with your thoughts…