I'll tell a short story here to illustrate why most people who try to build their online business alone usually fail to make a profit...
Let's say the star of our story is called "Bob". Bob is a newly-trained architect and building houses is all he's ever wanted to do.
But Bob doesn't want to fit in with the normal crowd, and wants to do something different.
He spends many days, weeks, months and even years learning cool-sounding tactics to give him "the edge" over other budding architects who build square houses using traditional methods, and FINALLY he lands on his best idea yet...
Bob wants to build a house in the shape of a sphere. No foundations - just a spherical house on the ground.
"It'll look cool, and because it looks cool, it must attract a lot of attention to my work", he tells people.
After many months of hard labor, financial investments and frustration, he finishes building the house... But there's something wrong.
Because there are no foundations, the spherical house starts rolling all over the place and it soon creates havoc. His idea was a disaster.
While all this is happening, the other architects who built their houses using proven methods look at their strong, sturdy houses with pride.
In fact, people in the community are so impressed with the simple but strong nature of these houses that clients flock to the other architects to get more of them built all over the world.
The other architects are successful, but Bob is not.
If you haven't picked it up yet, here's the lesson in this fictional story...
Bob wanted to do his own thing by going against the grain and re-inventing the wheel. However, the other architects understood that if something has been done that way for hundreds of years, then there must be a REASON why this is the case - because it works!
So instead of Bob following a proven method that works - even though everyone else is doing the same thing, Bob tried to re-invent the wheel using a mish-mash of short-term tactics which aren't proven and require a lot of testing and experience to get right.
If he'd have taken the more proven approach, he'd have saved himself thousands of dollars in costs and hundreds (if not thousands) of hours of his time.
This is a huge problem in the "online business" world, as everyone wants to be creative. And being creative is completely fine - as long as that creativity doesn't REPLACE the fundamentals of your online business, which always apply across all kinds of online businesses.
And here's the takeaway from this post...
If you find yourself trying to be overly-creative, questioning proven methods, or going down a different path to your original instructions to be "different", then STOP. Take a breath and relax. Next, implement the proven foundations to your online business first, THEN you can add your creativity to SUPPLEMENT these foundations (not replacing them altogether).
After all, if you take away the proven foundations to a house, the entire thing is going to come crumbling down.
Don't re-invent the wheel. Follow a proven strategy until you hit around $5,000 profit per month, then you'll have the knowledge and experience to come up with good ideas which compliment your existing proven strategy.
Have a great day!
- James Francis.