You sit there, staring at a blank page...
You know yourself pretty well, but struggle to put it into words on your "about me" page for your potential customers.
What the heck do you write?!?
It's a pretty common situation - especially when you don't have any credibility or fascinating accomplishments to share yet.
Working down from the top of the page, the three key things which make an "about me" page WOW your prospects are:
- A quick summary of what you do.
- Your "hero" story.
- Your plans to help people.
When done correctly, these topics make you stand out from your competitors and accelerate the relationship between you and your prospects, so you can make more sales and increase your results overall.
Let's go through each of them individually, as if we were writing your "about me" page...
First, you need to introduce yourself with a quick summary of what you do.
This is mainly for the people with short attention spans who just want to know who you are right away, but it also sets the scene for the other three points you'll be covering.
Here's how we do this on our "about" page...
Hey – I’m James Francis, the Founder & CEO of Digital Prosperity. Nice to meet you!
Through our training programs, we currently help tens of thousands of people from all over the world turn their knowledge and expertise into a successful online information marketing business while living their perfect lifestyle – and I make a cool six figures per year doing the same things myself.
Whether you’re a coach, consultant, expert, or just an average person who’d like to turn their passion into profits, I can help you cut the crap and follow a proven system to achieve your goals, just like I’ve done for my other clients and customers.
If you're just starting out, you obviously won't be able to brag about all the people you've helped or worked with.
In this case, you can simply share what you do as if you're already doing it.
I currently help people all over the world to train their dog from a nightmare pooch into their lovable best friend, using proven advice from the world's best trainers and animal behaviorists.
Next, you should pivot into your "hero" story so your prospects feel emotionally connected to you, making it easier for them to trust your recommendations.
I do this by using...
But I wasn’t always in this ideal situation...
... But anything similar would be great.
That's when you simply explain your story of how you got to where you are today.
Here's how we do it...
When I started my online business at the age of 18, I was studying topics I hated at college all day and working a minimum-wage job at a local supermarket on the evenings.
(Stacking shelves with bread is exactly as boring as it sounds!)
Desperate to find a way out and create a better life for myself, I began researching the true ways to become successful with an online business.
It took me over two years to sift through all the lies and misinformation, then after much trial and error, I finally had a working system which provided a dependable monthly profit from selling digital information products (e.g. video courses, e-books, software, coaching programs, and similar) to people who needed them.
Once that moment came, my life changed forever – and the rest is history. That’s when Digital Prosperity was born.
But if you're struggling to come up with something interesting, it's super important that you don't make something up.
If you do, you'll contradict yourself sometime in the future and people will be able to smell the BS a mile away (which does nothing for your reputation).
Instead, simply tell it like it is - however boring it may sound to you!
Remember that even if you're brand new to the online business world, you may still have experience in the topic outside of your online business which you can share.
For example, if you're in the weight loss niche, have you ever researched or applied some weight loss strategies? That's your story!
If you don't have a backstory related to your niche at all, you can simply write about how you've been interested in the topic for a long time, and you'll be sharing your findings with people.
This brings us onto the final section - your plans to help people... Or in other words, why people should listen to you.
Yep - even though this page is called "about me", marketing 101 tells us that you should always explain how what you've said so far can help the customer.
We do this by sharing our mission statement, vision statement and core values, but this can simply be a short paragraph explaining how you'll be sharing your research and experience with people so they don't need to go through all the hardships that you've been through and can finally achieve their goals.
In other words, you're saving them time, effort and money (you can even straight-up say this!).
The more specific you are to your niche here, the more your prospects will resonate with you.
As an optional step, you can transition into a one-sentence soft recommendation to check out your chosen paid offer for more details, whether it's your main affiliate offer or a link to the sales page for your own product.
Just don't overdo it, as it's actually more effective when mentioned briefly as a part of the "about me" explanation.
Plus, remember to always add a photo of yourself on the page somewhere so people can put a face to your name.
If you miss this out, people will feel like you're hiding something and will struggle to trust you.
The photo doesn't need to be professional or worthy of an award, so anything will be fine as long as people can see who you are.
With these sections in place, you'll now instantly generate authority-style credibility by positioning yourself as the expert - even if you're just getting started.
Have a great day!
- James Francis.
Founder & CEO, Digital Prosperity.
P.S. Need a website to apply your "about me" page to? We can build one for you here.