If you haven't heard from me in a while, there's a very good reason for it, as I'm often working hard "behind the scenes"...
After all, time goes by in your business whether you use it effectively or not. Personally, I choose to use it effectively to make the most progress possible in the shortest amount of time.
(That's why my business is currently sitting around the $30k per month mark, and growing quickly - instead of still being stuck at square one.)
On the other hand, many beginners make use of their time in all the wrong ways and have little results to show because of it. So hopefully this short tutorial will reveal the most profitable way to invest your time when working on your online business.
To begin with, I invest the most of my time in working with my high-ticket coaching clients. They hear from me multiple times per day, every day, and my primary focus is getting them awesome results in exchange for the premium fees they invest to achieve their goals.
I do this because your high-ticket sales/clients are worth MUCH more to your bottom line than a few low-ticket sales here and there. My business tripled in 6 months when I realized this. Plus when people pay you premium fees, they expect premium value!
So focus as much energy as you can on making high-ticket sales - and keeping your clients happy when you do. You AND your clients will get better results when you do.
But for your prospects to actually have a desire to give you large sums of money, they need to have multiple interactions with your personality, guidance and content. So the second task I spend the most time on is content creation.
Whether it's for my monthly Online Income Masterclass continuity program, updates to my existing products, creation of new products or blog posts like this one, it's SUPER important to always put yourself out there with fresh new tips and advice.
That will create the relationship and trusting bond with your prospects required for them to buy more of your stuff (in exchange for helping them to achieve a great outcome).
Next comes something I don't particularly enjoy, but has to be done... Admin.
It's pretty self explanatory, but this usually involves replying to emails from my staff, previous and potential clients, and keeping up-to-date on the latest trends in the industry. It's not sexy or fun, but neglecting these small tasks can sink your entire business, so you need to keep on top of things. This usually only takes me around 30 minutes per day.
After that, I spend another 15-30 minutes per day optimizing my traffic generation campaigns - primarily Facebook Ads.
Your business is DEAD without traffic, so it's important to always have a consistent flow of targeted traffic which your sales funnel can convert into leads and sales.
Typically this involves increasing or decreasing my CPC bids, trying out new interests, increasing my daily ad budgets for interests that are working well, and similar. So it's nothing too taxing once you have your campaign set up, but you still need to keep an eye on things every morning to keep everything running smoothly.
Plus, anyone who knows me well will know I always have at least one split test running at all times. That's the only way to increase your results, as you should never rely on your own opinions to judge how effective your marketing is. Let your audience TELL you how effective it is based on the results you get.
If you try something and it doesn't work, accept that you've just paid for a learning experience and repeat the process until you implement an idea that DOES improve your results. That's exactly how I've just improved my front-end sales video conversions from around 2% to around 4% (meaning I doubled my main product's sales) overnight with just one tweak. It's all about testing your ideas in the trenches to see how effective the idea actually is, compared how to effective you think it is.
(This is a lesson which took me a long time to learn, as I always got attached to my ideas!)
Finally, we have the umbrella category of "everything else". This involves fixing errors and bugs, extending my sales funnel, planning future ideas, and so on. This doesn't usually take much time at all, but I'd rather be transparent with you by giving you the full picture.
So that's how I spend my time when working on my online business. Can you relate?
If not, why is that? What are you missing?
In other words, figure out what you're missing, then seek out a way to get it done!
Or, if you KNOW what needs to be done but you're not making the best use of the time you have available, you may be spending too much time thinking about doing things and not enough time actually doing them.
Just remember that massive results come from taking massive action - and using your time profitably always helps 🙂
To your more profitable future!
- James Francis.