Your squeeze page MUST convert your traffic into leads and subscribers well - otherwise you'll find it insanely difficult to get any kind of results from your online business.
Unfortunately, most people screw up this step and end up with low opt-in rates of below 25% - whereas you should be aiming for above 40% at the very minimum.
So whether you've yet to create your squeeze page or are currently struggling to get results, here are the most common mistakes to avoid...
1) Having A Weak Hook
Even if you're giving away the best piece of free content EVER made (yes, ever), your prospects won't be interested in it unless they know how it will benefit them.
That's where your hook comes in. It's a simple headline at the top of your squeeze page that states what your prospects will get.
Unfortunately most people stick with the old-style "discover how to" type hook, or worse, use something that would send people to sleep with boredom.
"Discover How To Train Your Dog Starting Today"
This hook doesn't state WHY people should grab YOUR free content over what's already available with a quick Google search, or state what you'll train their dog to do specifically.
Oh, and nor does it give any urgency to grab it right now instead of saving it for "later" (whenever that is!).
So it's important to be specific, compelling and to show urgency. Maybe something like this...
"Scientists Reveal The 3 Tasty Foods Which Burn Belly Fat In 21 Days Or Less"
"The 6 Proven Methods To Generate Your First 1,000 Subscribers On Your Email List"
Do you see how those are more specific, and therefore more compelling?
However, there's another mistake which can actually ruin all your hard work with your new hook...
2) Requesting Too Much Information
When people land on your squeeze page, they've most likely never heard of you before and will be assuming you're about to run off with their details and sell them on the black market in some foreign country.
Although this is rarely ever the case, it's a big reason why people "bounce" off your squeeze page and never come back.
They just don't feel comfortable giving all their details to somebody they've just met.
After all, would you give away this information in real life?
Them: "Hey, good morning!"
Them: "Can I get your first name, last name, email address, date of birth and address?"
I bet you'd reply with a "hell no!".
So the best way to fix this is to only request the information you absolutely NEED to contact them.
In my business, we only request people's email address - nothing else. Then open the email with, "Hey, it's James Francis" and get straight into the good stuff.
Some other "experts" will say to collect their first name too, but the days of seeing "Hey Fred!" (or when they don't enter their name in the form correctly, "Hey FredEnter Your Name Here!") at the beginning of your emails are outdated.
People aren't stupid, and they know it's a newsletter going out to thousands of people!
Instead, you can double your opt-in rate (from our testing) just by asking for the email address and nothing else.
This Is Just One Of The 7 Secret Methods I Reveal In Our Free Squeeze Page Conversion Kit.
Then if you need more information from them, you can always bribe them to enter their more sensitive information once you already have them as a lead. This allows you to follow-up with them with more value if they bounce off the page again.
Although, your prospects bouncing off the page isn't the only bad thing.
It's actually worse for them to stay ON the page for too long, when you succumb to mistake #3...
3) Too Many Calls To Action
Have you ever been so overwhelmed with choices that you do nothing?
You probably won't have this problem if you're a wine connoisseur, but when I'm choosing some wine for our party, I could stand there for DAYS and still have no idea which wine to buy for our party.
(I'm more of a Peroni guy!)
The same rule applies for your squeeze page.
If you give people too many things you want them to do, then they'll end up being confused and do nothing.
I see this all the time, with people having multiple social sharing buttons, comments sections, links to blog articles, references to other parts of the website, and more.
Instead, just focus on getting them to do ONE thing - to submit their email address into your opt-in form. Then give them their next step.
It's all about asking people to do one thing at a time.
But even that's pretty difficult for them to do when you're making mistake #4...
4) Distracting Background Image
Your hook is awesome, you're only asking for their email address, and you have one clear call-to-action.
Good job so far!
... But then you have a super colorful background which makes the text impossible to read and isn't related to your topic.
It's going to distract their attention away from what you WANT them to look at, therefore lowering your results.
(Plus it looks a little unprofessional too!)
Instead, you should either have a background image which is related to your prospects' end goal (so they subconsciously feel they'll achieve their goals by listening to you), or have no background image at all.
Yep, just a blank white background.
This forces your prospects to focus on what's actually important - the copy on the page and what you want them to do next.
5) Not Following A Proven Layout
There are some squeeze page layouts which are structured to get the best results, then there are other layouts which are a DIY job and will only get low results - even if you do everything else correctly.
We've actually spent the last 6 years (yep - we've been doing this stuff a long time!) and over $500k in advertising testing and improving our own squeeze page to get the best results possible.
However, I'm guessing you don't have this amount of time and effort available to you!
That's why we've released our own "squeeze page conversion kit" which includes a case study of the exact squeeze page methods we use on our own squeeze pages, along with the exact same squeeze page template to use in your own business.
Click the download button below to grab it now for free...
See you there!
- James Francis.