I often have beginners tell me how they've received a lot of traffic to their website offer but made no sales whatsoever. Usually this happens because they aren't following a proven plan or they decide to "re-invent the wheel" by sending their traffic to the wrong place...
So where SHOULD you send your new traffic from your paid or free advertising methods?
Firstly, you should never send your new traffic to your blog or website homepage. There are way too many calls to action happening all at once, including:
- Read your blog content
- Read your "about me" page (and similar pages)
- Check out related offers in the sidebar
- Comment on your blog content
- Links in the footer
... And a whole lot more. Plus, as you should know by now, a confused prospect never buys.
I've tried this a few times in the past, and I ended up wasting thousands of dollars on traffic without making any sales whatsoever - along with many students seeing the same poor results from doing this before they joined my coaching program.
So you should only send your existing prospects/leads/subscribers to your blog content, and never send new prospects there.
You should also never send your traffic straight to a paid offer, as you're essentially approaching somebody at a bar and asking them, "hey, do you want to marry me?", instead of going through the dating process first.
If you do this, your results will always be rock bottom because you have no relationship with the prospect, and they have no reason to trust you or your paid offer recommendation. This is especially true for "cold" traffic sources such as Facebook Ads and other PPC networks.
Plus you have no way of following up with the new prospects to persuade them over time, so you essentially lose them forever after they see one web page. It's definitely not ideal!
So instead, you should ALWAYS send your new traffic to a squeeze page.
This way, you can collect their email address in exchange for providing some valuable free content to them, such as a short PDF report, a video tutorial, or anything that will help them solve a problem related to your chosen niche.
Depending on where you're getting traffic from, you may need to experiment with different lengths and layouts of your squeeze page, as some PPC networks have strict rules on what you can and can't advertise. Sometimes it'll be fine to use a super simple squeeze page, whereas some other networks will require you to provide some valuable content upfront first.
The most important point here is that having them on your email list allows you to follow up with the prospect and persuade them to buy your valuable offers/solutions now and in the future.
Immediately after they opt-in for your free content, when done correctly, your free content not only creates a close relationship with your new prospects so they know, like and trust you, but it also instantly persuades them to buy the paid offer you're recommending to them.
This is exactly how I'm currently making between $50k-$70k profit per month in my own online business. Just deliver value first in a strategic way, then your prospects are much more responsive to your paid offers because they actually know, like and trust you at that point.
Plus, my favorite thing about this process is that people actually THANK you for giving them a solution to their problems. How cool is that? 🙂
So hopefully by now you'll see the power of sending your traffic to your squeeze page instead of anywhere else. It's a lot more profitable AND you don't need to "sell" anything.
It's just a matter of helping people with some free content, then they instantly WANT to buy from your recommendations because you've already helped them.
Have a great day!
- James Francis.