Digital Prosperity Blog

Should You Be Afraid Of "Competition"?

A common reason for most beginners to stay stuck in their tracks is the fear that their sales funnel and/or content will be inferior to that of their competitors.

This often leads to you running round in circles in the deadly cycle of research and self-doubt, resulting in you moving no further forward, day after day, week after week, month after month.

If this sounds like you, don't worry - there's good news!

The truth is, it's definitely NOT your fault. I know that plenty of people will disagree with me on this, but too many articles and pretend "gurus" place too much emphasis on your competition in your market or niche - to the point where you feel that beating your competitors is everything.

But there's one problem with this train of thought...

How can you move forward as a beginner if you're too afraid and paralyzed to do so, because you're "not as good" as your competition, and the only way you WILL be better is by moving forward and becoming good at what you do. It makes things almost impossible!

(Plus, this is exactly what held ME back when I first set up MY information marketing business.)

So instead, you need to ignore your competition... To an extent.

Sure, competition is actually a good thing because you can judge how profitable a niche is by the amount of competitors you have - plus it's a great way to get inspiration for your own business, but it should NOT stop you from getting started.

Just because somebody else has a product teaching similar or the same things as you, it doesn't mean nobody will buy your product or offer. As human beings, we have preferences - and this applies to our buying behaviour, too.

In the same way people choose to shop at specific supermarkets or grocery stores due to their own opinions and preferences, your prospects will have a preference for which product to buy, too.

Oh, and most people will even buy more than one product - meaning it's no longer an "either/or" decision.

And often, this buying decision is simply based on their previous experience with you. If you've already helped them, you're already 75% of the way to making the sale.

Plus, if you're worried about never being "good enough" (whenever that is), we ALL have the exact same amount of hours in the day whether you're currently struggling, a millionaire or a billionaire...

We all start at exactly the same place - zero...

None of us are born with the knowledge to build a successful business...

It's something you have to learn and make the most of with the resources you currently have available to you, just like all my clients and I have done - and that's why we're seeing results.

So if you're currently paralyzed by your fear of not being as good as your competitors or the need to be "different"...

First you need to understand that your competitors simply don't matter in the early stages of your business. There are plenty of customers to go around for everybody.

Then once you understand this, drop the false limiting belief that your competitors will hold you back (because the only person that can do that is yourself), and get yourself out there.

That's the only way you're going to move forward with your online business and achieve your goals.

Then when you're getting some results (which you will be getting if you're following the right strategy), you can then focus on competing with your competition for customers IF that's something you want to do.

Personally I'd rather just focus on being myself and attracting my ideal customers TO me without worrying about my competition, as it's a lot easier and much more profitable.

To your success!
- James Francis.

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5 Responses

  1. I agree with you on this. Most of us, me included, are too much focused on what others might think and feel about us. If we want to succeed, we have to let go this attitude. Thanks for your blogpost James.

  2. I agree also. I will stop second-guessing myself, get started, and do the best I can with what I have available to me.

  3. Thank you so much for your vital information . I am still making way to get my website ready so very soon my website will come out for product.

  4. Well said James people buy from people they like ... Thats why its so important to answer emails and help your subscribers the best you can.

    These are going to be your customers so treat them as such.

    P.S. I love competition it just makes me better at what I do:)

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