When growing your online business, it's easy to feel like you're constantly "stuck in a rut" or in a constant state of failure. And of course, failure is painful (physically and mentally) - that's why we try to avoid it.
However, failure is an essential part of your everyday life, and happens to everyone.
Every day, I fail at least three times in my business. Whether it's a new split test idea, marketing campaign, traffic generation tweak, technical gremlins or similar, I wake up in the morning already knowing that things probably aren't going to go the way I'd like - and that's ok!
How can I be so confident? Because I know I'm still heading in the right direction overall – and assuming you're actually making some progress in your business, you should too.
If I (just a normal guy who used to work in a grocery store) can do this - not to mention thousands of other people around the world who have overcome their failures and are now living their dreams, so can you.
Instead of succumbing to failure and letting it control you - or worse, NOT taking as much action as you should for the fear of failure – you need to just accept it as an important part of the journey.
Like a muscle, if you don't stretch yourself by failing all the time, then your business isn't going to grow stronger as a result of those failures.
In other words, don’t worry about the failures. It's all about continuous improvement.
If a lower amount of your traffic converted into leads than you expected, that's not failing. That's just your campaign giving you a benchmark to improve upon in the future.
If you're paying too much for your advertising, then does it mean your entire business is doomed? No! You can simply tweak your ads to cost less per click.
If you're not converting enough of your leads into sales, then is the universe going to collapse in on itself? Of course not! You can now improve every element within your sales process and make your website copy more compelling.
Plus, if you're regularly failing, you aren't truly "failing" anyway, as true failure is when you've exhausted all possible options and you have nowhere to turn. Anything less is just a small bump in the road towards your destination.
So take a minute to redefine your failure right now. You’ll not only feel a lot better about your progress so far, but also the opportunities waiting for you in the future, too.
Have a great day,
- James Francis.