Digital Prosperity Blog

Product Website Checklist

If you own your own product (and you should, if you want to make a “full time” income online), it’s very easy to forget a critical piece of the puzzle.

In fact, I’ve done it a few times before, too!

So here’s a detailed checklist of everything you need to sell your own product:

  • Domain name – Use the product’s name as your domain name, “.com”, without hyphens. If that’s taken, contact the owner to see if the domain name is for sale. If not, register the same domain name, but using “.org” or “.net”.
  • The product itself – Duh! 🙂 . Software products, video tutorials, PDF documents and audio interviews usually work the best (in that order), but just be sure the product solves a problem which the customer is currently having. Remember, this isn't about you – this is about helping the customer.
  • Members / product download area – This is the area of your website where your customer will download their product. If it’s a small product, you should use a basic one-page layout (you can even use the same template as your free gift’s Thank You page). Make sure it’s easy to navigate, so you have happy customers and you minimize refunds. Plus, it should contain other helpful offers (banners with affiliate links) which compliment the original product, so you can make extra money on the back end, too.
  • Payment system with integrated affiliate program – Use either Clickbank or JVZoo.
  • Sales page – I won’t get into the specifics of writing sales page copy here – but you shouldn’t write it yourself unless you’ve gone through a professional copywriting course. Instead, hire a good copywriter to do it for you. It’s a little more expensive, but the super-high conversions you’ll get will FAR outweigh the initial investment. This should be shown on your product website’s homepage, i.e. www.YourProductName.com.
  • Upsell sales pages – If you don’t have any upsells, you’re missing out on an extra 5-10X your current income. Heck, even McDonalds use them (“Would you like fries with that?”). But only have 3 at the very maximum, otherwise things start to get complicated, and your refund rates will skyrocket.
  • Customer opt-in form – This is only applicable if you can’t do this automatically (e.g. using the JVZoo Integration feature). After the customer’s purchase, they should be presented with a short squeeze page to your “customers only” list before they access their content. This means you can add the customers which your affiliates have sent you to your own email list, for future marketing and customer satisfaction purposes.
  • Affiliate invite page – To build a loyal following of affiliates you can count on in the long-term, you should always be building an “affiliates only” email list. This “affiliate invite” page should tell the affiliate why they should promote your product over any others (e.g. conversions, reciprocation, product quality, customer results, price points, etc), and have an opt-in form for your “affiliates only” list, redirecting to access their affiliate link and tools page. Don’t mail anything to this list apart from affiliate updates relating to your product.
  • Affiliate tools page – A page which gives your affiliates their affiliate link, plus promotion tools including pre-written email copy, banner graphics, product samples, etc.
  • Legal information – You should link to your legal information pages in the footer of every affiliate page. Remember to include your usual privacy policy, disclaimers, terms of use, and affiliate agreements.

Did you find this list useful? Or do you have any questions? Leave a comment below! 🙂

Talk soon,
- James Francis.

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