If you're setting up a new website, you need to make sure it has the most important elements ready before you launch it to the world.
Plus it's easy to forget things, too!
So here's a simple checklist to make sure you have all the basics in place when launching your first website...
- Homepage - What does your business do? Who do you help? What problems do you solve for those people? How do you help them?
- About - This is the section where you share your story, along with what motivated you to start helping people with your chosen niche. Although, always link your experiences back to the prospect so they can see how it benefits them. Even when talking about yourself, people still want to know, "what's in it for me?".
- Blog - If you want to get the best results possible, your prospects will need to receive new content from you every 1-2 weeks. If you don't do this, they'll start to get less responsive to your communication and go "cold". So be sure to have one blog post about you starting the new blog and what they can expect from it, then a new piece of content (e.g. written blog post, short video, etc) every week or two from then on.
- Results/Testimonials (optional) - If you've had some experience in your niche before now, adding case studies, testimonials and customer results always increases your authority status and your prospects' confidence in you (that you're actually going to deliver on your promises) - and therefore increases your sales. But if you haven't worked with anyone in your niche yet, feel free to skip this page and build it when you DO help your customers to get some incredible results.
- Support - Even if you don't have any of your own products created, you'll still get the occasional questions from your prospects. And if you DO have your own products, the number of questions is only going to increase. So give them some way of contacting you. This could just be an email address, or a more professional solution like a support desk (HESK is good, and free!). It'll reduce refunds and increase sales - now and in the long-term.
- Squeeze Page - To build an email list of loyal subscribers for long-term, dependable results, you need some kind of bribe to persuade them to opt-in, i.e. "enter your email address to get this awesome content for free". This exchange is usually done on a simple page called a "squeeze page", which can be built using OptimizePress, LeadPages or anything similar.
- Content Delivery Page - This is a simple page which delivers what they opted in for (i.e. your free content), and recommends they check out the full paid solution to solve their problem(s) for good. A good strategy is to give them what they opted in for first as "step one", then provide a link to check out the paid offer as "step two".
- Paid Offer Sales Page - To make a profit, you need something to sell to people who need help with a specific problem in your niche. So whether you want to just be an affiliate OR if you'll be selling your own products, you need a sales page to explain what the product is all about and how it's going to help them. As an affiliate, this will already be provided for you as a part of the offer, but with your own products, you'll need to get this page created and written in a compelling way.
Once you have these basic elements in place, you're ready to launch your new website! 🙂
Keep up the great work,
- James Francis.
P.S. If you'd like help setting these things up, I currently have 2 spots available in my premium coaching program, where I guide you through everything from the very beginning to making your first $10,000 NET profit from selling digital products or services. Click here for the full details.