Digital Prosperity Blog

Innovation Sucks!

Although this is a pretty strong statement, it's something which has been plaguing me for a while now (and it needs to be said)...

One of the biggest reasons for people fail to make ANY money when they're getting started online is the apparent need to constantly be innovative.

Now don't get me wrong - not ALL innovation sucks.

After all, that's how we discover new profitable strategies in our industry - heck, and even how we evolve as a species.

I mean, the 3D Television only appeared due to us previously having a "standard" Television.

The Apple iPod only appeared due to the earlier MP3 players.

Fast food only appeared due us to having "slow" food.

... And you get the picture.

But if you look closely at these examples (and many others you can probably think of), all of these innovations came from big corporations who can actually afford to be innovative.

They often create "me too" products to establish themselves in the market, then they innovate when they can afford to lose a little money if their idea goes down the toilet (instead of going bankrupt).

And when you're just starting out with your online business, money to use in your business is usually always scarce (believe me, I've been there!)

So with all this being said, you'd think it'd be pretty obvious for new business owners to follow what works when money is low, right?

Well instead of following a step-by-step blueprint provided for them, I've had previous students who have totally disregarded what has been proven to work, and created their own variation of the strategy which is totally different to what I gave them in the first place.

... Then they emailed me asking why it didn't work for them.

Obviously this is NOT the thing to do if you want to become successful quickly.

Instead, for the starting phases of your online business, you always need to follow what has already been proven to work.

After all, if it's worked for hundreds of other people, it'll work for you too (if you stick at it).

So if you're trying out something "new" or "innovative" right now for your first online venture and have achieved little success so far - I strongly recommend you grind it to a halt and move on.

(You can always come back to it in the future)

In your online business, there will always be multiple choices you can make, or "paths" you can take.

The key isn't trying out all of them to see which works the best (until you're earning 6 figures per year, anyway)...

The key is taking the path which has proven to work time and time again, and following it to the tee.

Don't change anything, don't put your own spin on it, don't re-invent the wheel.

Just stick to the original proven plan until it works.

It's not fun, it's not sexy - but following what works always makes you a ton of money and literally changes your life forever.

And as soon as you hit 6-figures of income (and you will, if you follow what works and repeat the process over and over), THEN it's time to be innovative, as you now have the resources, experience, tools and capital available to start testing new things to become the (or one of the) market leader(s).

If you do this, I can guarantee you'll be successful before you know it.

Talk soon!
- James Francis.

P.S. What do you think? Do you agree? Leave a comment below 🙂

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