When you start to receive a lot of traffic, it becomes increasingly difficult to tell which traffic sources are working well, and which ones aren’t.
After all, you can no longer just look at the “Web Form” statistics within AWeber, as it only shows the overall results, i.e. all the results from many different traffic sources combined together.
So instead, using just one small tweak, we can actually track these traffic sources separately, and see which subscribers come from which traffic source.
For example, if you’re buying a lot of solo ads, you can see which solo ad sellers are getting you the best results, and which are getting you the worst. Then you know which solo ad sellers to buy from again in the future (the ones which got you the best results!).
It’s only a two step process which anybody can do once you understand the process – and I encourage you to, at the earliest opportunity…
Firstly, just type “?ref=” onto the end of your squeeze page’s URL.
So if your squeeze page’s URL is normally typed as…
… it’ll now be like this…
This “?ref=” can be changed to anything you like (e.g. “tracking”), but let’s keep it as “ref” (short for “referred”) to keep it simple for now.
Then, for every traffic source you have, just put a short lower case description (less than 10 characters, no spaces or symbols) onto the end of the URL.
So for example, if I bought a solo ad from a guy named “Bob Jones”, I’d add something like this…
Note: You can also add today’s date onto the end of that, if you plan on buying from them again in the future, e.g. “bobjones060213″.
Then you just give that newly typed-out link to your solo ad seller, or use it within your traffic campaigns (not forgetting to cloak it first with a link tracking service, if you have one).
Secondly, once the traffic has been delivered through that link, you can go to the “Search” section of the “Subscribers” menu within your AWeber account, and use the following options from the drop-down menus on the first row…
Add URL –> Contains –> Whatever you entered after “ref=”
Add URL –> Contains –> bobjones
… Then when you hit search, it’ll display the amount of subscribers who joined your list from Bob Jones’ traffic.
From then on, you can use that number to calculate the opt-in rate from Bob’s traffic alone, by…
Number of subscribers gained, divided by the amount of traffic you received, multiplied by 100.
That’s your opt-in rate (%) for Bob’s traffic alone.
Pretty cool, right?
I don’t use any other autoresponders, so if you use something other than AWeber, it’s worth checking their search function to see if they have anything similar.
I’d recommend keeping a spreadsheet of every traffic source (and solo ad seller) you use and the results they gave you, so you can compare them to each other, giving you the best results possible in the future.
Plus, it’s also worth noting that a lot of click tracking services (such as AdTrackz Gold, LinkTrackr and Clickmeter, to name a few) have a more accurate “conversion tracking” feature, which calculates this automatically for you.
After you’ve done this, your next steps are to stop using the sources which are getting you poor results, and focus more on using the sources which are getting you the best results.
Then it’s just a matter of scaling it up 🙂
- James Francis
P.S. Any questions? Feel free to ask them in the comments section below...