So I'm going to reveal the proven Profit Process strategy to you right now.
It has 7 simple parts...
Step #1: Website Visitors / "Traffic"
What you put into your online business is often what you get out.
So if you’re using a low-quality traffic source (i.e. ad swaps, traffic exchanges, etc) to attract people who don’t take action, then you’ll often get low-quality results too.
Whereas if you get high-quality, targeted traffic (i.e. Facebook ads, Google AdWords, solo ads and similar), then you’ll get the best results you’ve ever seen.
Plus even though paid traffic has a price, the entire point is to make back more money than you invest – otherwise you don’t have a business.
(TIP: Not one of our successful clients made a huge NET profit with free traffic, but they did with paid traffic. Doesn’t that tell you something?)
To do this, you need to follow the next 6 steps correctly...
Step #2: Your Squeeze Page
WHERE you send your traffic is super important.
If you send it straight to a paid offer like most uninformed beginners do, you’re going to find it VERY difficult to get any kind of decent results.
Instead, you should always send your traffic to a squeeze page.
This simple page persuades people to opt-in to your email list in exchange for some valuable free content (in the same way you opted in for this free video tutorial).
Once they're on your email list, you can then build a relationship with them and overcome any reasons why they didn't buy the first time around (but more on this later...)
The awesome thing about this is you don’t need any subscribers on your list to start doing this, as sending traffic to your squeeze page is HOW you build a list from zero.
Once they opt-in, they move onto the next step in your Profit Process...
Step #3: Your Free Content
The free content itself needs to do three things:
- Introduce your new subscriber to you.
- Deliver some valuable advice related to a big problem in your niche.
- Recommend a high-quality paid offer related to what you’ve just talked about that will actually help them.
This way, they will start to know who you are, like you, and trust you – meaning they’ll open your emails in the future and actually pay attention to your recommendations (instead of seeing you as some kind of spammer!).
When they do this, they willingly move on to step #4 in this proven process...
Step #4: Your Main Paid Product ($)
Now your free content has generated the desire for your subscriber to fix a problem they’re having in your niche, they will actually WANT to check out your paid offer – whether it’s your own product OR an affiliate offer.
This paid offer needs to sell/“convert” well, deliver on the promise it sets, and give people a good experience so they’ll want to buy a lot more stuff from you.
(After all, if you recommend something that sucks, they won’t buy from you ever again.)
Once they buy this main paid product, they move on to the next step...
Step #5: Other Paid Products ($$$)
If they’ve just bought something on a specific topic, it means they’re desperate for help in that area...
So at this point, you should offer them more paid products to help them further while they’re still in the buying mindset.
These optional upgrades/upsells shouldn’t be a “missing piece of the puzzle” required for the original system to work (otherwise you’ll have a ton of refunds)...
... But instead should help your customer to make faster and/or easier progress, or get better results overall – or maybe all three!
If you’re selling an affiliate offer, most good offers already come with this process in place.
But if you’re selling your own product, these optional upgrades are CRITICAL to making a profit from your profit process.
Once we had this process set up correctly, we tripled our results by implementing...
Step #6: An Automated Follow-Up Sequence
Whether your prospects buy your paid offer or not, you need to follow-up with them via an automated email sequence.
(I personally recommend using AWeber, ActiveCampaign or anything similar for this.)
With this being automated, it allows you to set up the campaign once and let the system do all the hard work for you.
If they’ve bought your own product, you should recommend your optional upgrades to them. Then offer them higher-priced products which contain even more value.
(That’s how we turn our struggling customers who originally spend $27 with us into successful customers who go on to happily spend thousands of dollars with us.)
However if they didn’t buy, you should provide a mix of valuable free content and other valuable, related paid offers to them.
Most beginners do this completely wrong and send a barrage of paid offers to their subscribers over and over again, which kills off their email list within a few weeks.
But when you do this correctly, your list looks forward to your emails and buys from your recommendations for many years to come.
Plus, there’s one thing which affects everything in this process so far...
Step #7: Your Authority Status (Branding, Positioning, Persuasion & Value-Giving)
How you’re perceived by your prospects and customers is everything.
In fact, you don’t even have to BE an expert to be perceived as one, as it all comes down to the way you communicate with your audience.
Just by helping people with ONE tiny thing they may not know yet, it establishes you as the expert in their eyes – even if you don’t think you are.
(In the same way that I don’t consider myself as an expert in business compared to Richard Branson or Bill Gates – it’s all relative!)
When everything works together on autopilot, it looks like this...
Your $100k-Per-Year Profit Process