Expecting Sales

When To Expect Sales In Your Online Business

You start driving traffic. You think, "I'll be a millionaire soon!". But then nothing.

Why aren't you making sales yet? And when should you expect them?

Here's a quick video which reveals exactly that...

Not following a proven blueprint? Grab one here.

Have a great day!
- James Francis.

Busy Life

How To Fit Your Online Business Around Your Life

Ever find yourself struggling to find time to move forward with your online business because life keeps getting in the way?

Here's a quick video which reveals exactly what I do and the challenges I've faced lately...

Have a great day!
- James Francis.

Get Started

How To Get Started When You Have Zero Expertise

When you're just getting started with making a profit online, it can be quite daunting to declare yourself as the expert when you don't have any expertise in anything.

Take this question I just received from one of my customers, for example...

What is the best niche for a beginner with no expertise in anything (but serving tables) to go into and actually have a chance to be relevant. I have no miracle cure, i'm not a body builder and if i knew how to make money online, i would not be spending my days in a day job serving people coffee and cleaning the post apocalyptic wasteland they leave after themselves. How do i go about creating something of value and help people... when i cant even help my self?
Thank you James.

So how do you overcome this?

There are two main ways to do it:

First, we often undervalue our current experience and knowledge, thinking that it won't be valuable to people.

For example, if I think about everything I do every week, I play guitar, have a career (with my online business, but it still counts!), try to continuously improve myself and more - and that's 3 niche ideas right there.

So thinking about your life, is there something you can take from your career and teach it to others in your online business? We're not just talking the physical tasks you do, but what about the related tasks and mindset behind it too?

And what about your hobbies?

Or you could even try asking your friends and family if you're good at anything specific, as they won't have the pessimistic view that we often judge ourselves with.

If that doesn't help, then you only have one option left - to become good at something.

Generally in life, the more valuable you become (measured in how many lives you change), the more you get paid for that value.

In the above example, waiting tables is an important role in society - but isn't usually going to change many lives.

So while you're working your day job to keep your life ticking over, take your spare time - or create spare time by going to bed later or waking up earlier - and use it to grow your skills and knowledge in a new topic area to become valuable.

The more valuable you become, the more you're worth financially.

So in other words, if you don't have any expertise in anything, you need to choose a topic you're interested in and begin or grow your expertise until you have enough to teach people what you've just learned.

Plus, if you're wondering when you'll have "enough" knowledge, it's when you can explain the basics of your chosen topic well enough that people understand you.

Around 90% of the prospects in your chosen niche will be complete beginners, so you only need to know one thing that they don't (i.e. the basics) and they'll automatically see you as an expert.

It's not the overnight "magic bullet" trick that other snake oil salesmen will try to sell to you (even though it doesn't exist), but it's the honest answer after working with tens of thousands of customers and clients over the last 8 years.

So choose your topic. Educate yourself on it. Reap the profits.

Looking forward to seeing you at the top!
- James Francis.

Lessons

The Most Important Lesson I've Learned In The Last 8 Years

In the last 8 years, I've not only built my own online business to $40k+ per month, but also helped thousands of customers and hundreds of coaching clients to achieve their goals too.

Although there are a LOT of important lessons I've learned, there's one that really stands out.

Here it is...

When people first get started, they often have a few ideas for how they'd like their online business to be.

Whether it's ideas for marketing angles, ideas for products, ideas for website designs, ideas for content - or pretty much anything - everything is based around their own ideas.

But there's one big problem with doing this...

You're not the one buying your products.

Or in other words...

What you think people want probably isn't what people actually want.

Yep - there's a difference between the two.

For example, in the weight loss niche, the average prospect knows they need to stop looking for the magic diet which is going to fix everything quickly (because it doesn't exist), and to change their eating and exercise habits in the long-term.

However as soon as they find a product which promises quick results with a "new" kind of method, the prospect will always choose that over what they should be following.

So as a business owner, you'll always make more money by finding out what people actually want, then give it to them - without letting your own biases and opinions influence your business.

I know this is pretty difficult to take on board as a new business owner, as it's your baby and you want to build a legacy you can be proud of.

However you can still do that - just by changing the positioning and marketing of your offers to match what people are looking for.

This doesn't mean you need to sell crap.

In fact, I encourage you NOT to - as you should always be trying to help people.

But to sell something that people really need, you have to position it as something they want.

You'll make a lot more sales, while people get the "aha!" moment they've been looking for.

But how do you find out what people actually want instead of what you think they want?

There are three main ways, depending on how much success you're having so far:

1) If you're a complete beginner with no email subscribers, you can simply visit a forum or message board where your ideal prospects hang out and straight-up ask them what they're looking for when it comes to your niche.

The answers won't be as reliable here, because what your prospects say they want and what they actually want are two different things. But it's better than nothing and will be good enough to get your online business off the ground.

2) If you're having some success and have at least 100 subscribers on your email list, you can create a one-question survey using something like Wufoo.com or SurveyMonkey.com, simply asking them what they'd like you to help them with.

Again, the answers won't be 100% true here, because you're relying on people telling the truth about what they actually want, along with the fact that some people really don't know what they want until they see it.

3) If you're having a lot of success and are steadily building your email list and making sales, you can find out exactly what people want by putting offers in front of them and see how they react by analyzing the statistics.

For example, if you promote a product about stopping dogs from pooping in the house, but the open rate and click-through rate of your email broadcast is lower than your other emails, then that's potentially a sign that people aren't interested in what you have to offer.

Of course, the email could be written in a way that isn't very compelling to people. So it's worth checking to see how the people who DID click on the email reacted to the offer, simply by checking the sales conversion rates.

When you use any of these three methods to find out what people want, you're then able to connect with the conversation people are already having in their minds, which makes it super easy to make sales.

Or, if you continue giving people what you want instead of what they want, you'll hear "this isn't for me" a whole lot more, and your results will continue to be driven into the ground.

(I know because I've done it myself twice over the last 3 years!)

Remember, an online business is all about connecting a valuable solution to people's problems.

Finding out what those problems are in the first place makes the whole process a lot easier.

Have a great day!
- James Francis.

P.S. Are you guilty of this mistake? Leave a comment below!

Marketing On The Couch - Episode 3

Marketing On The Couch - Episode #3

Here's episode 3 of our regular Q&A show, Marketing On The Couch...

In this episode of Marketing On The Couch, I answer 5 new questions...

1) "Hi James, I have a IM membership site that won't convert and have changed the squeeze page copy twice already. Should I change the sales page next to see if I can get conversions?"

2) "Is there a website where software developers post products they have for sale or a site where you can submit requests for a software to be developed? Want my own product in the WordPress field to sell/market as my own product creation."

3) "Where can I find the best places to promote affiliate products?"

4) "What are the best traffic generation resources for someone new to start using. Facebook, solo ads?"

5) "My husband thinks I need a massive editorial team to be able to offer personalised content for various user demographics on my editorial content website. I am pretty certain I need the API of some kind of software that analyses interests of subscribers into categories. How do you differentiate your various users and ensure you are targeting the users with the appropriate information?"

~~~

If you'd like to get your questions answered in a future video, feel free to submit them here.

Enjoy!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Leave a comment below!

Information Marketing Q&A - Episode #2

Information Marketing Q&A - Episode #2

When I asked for your questions a few weeks ago, I received over 150 of them - but I only had time to cover 10 in the previous video. So I decided to turn it into a monthly series!

Here's episode #2...

If you'd like to get your questions answered in a future video, feel free to submit them here.

Here are the other links I mentioned in the video...

1) My programs
2) AWeber (best autoresponder)
3) LeadPages (easily create landing pages)

Enjoy!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Leave a comment below!

10 Common Questions About Starting An Online Business

10 Common Questions About Starting An Online Business

Last week, I asked my subscribers to let me know their biggest questions about starting an online business.

We received over 150 questions in total, but here are the answers to the 10 which were asked the most...

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Leave a comment below!

The Top Online Business Mistake Most Beginners Make

After creating the slides for the upcoming live free training session on Thursday, I realized I'd made a big doozy...

I missed out the BIGGEST mistake!

(Who said you had to be smart to run a successful online business!?)

Instead of adding it into the slides somewhere and making the whole thing a lot longer, I decided to record a quick video about it...

And if you'd like to attend the webinar...

Click Here To Learn More

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Leave a comment below!

5 Reasons Why You Should Sell Digital Products

There are many different business models out there, all with their own pros and cons.

But, I firmly believe selling digital products is the best path you can take.

Here are 5 reasons why...

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Leave a comment below!

Direct Linking Is Dead

Why Direct Linking Is Dead (And What To Do Instead)

One of the biggest market shifts that have happened in the last 12 months is the death of "direct linking" - or in other words, sending traffic directly to an offer.

I've recorded a short tutorial to explain why and what you should do instead...

Click Here Now To Learn More

Speak soon!
- James Francis.