The Dangers Of Using PLR Content

The Dangers Of Using PLR Content

Have you ever considered using PLR (Private Label Rights) content as your own?

Watch this first!

Please leave a comment below with your thoughts 🙂

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

Price VS Value

Price VS Value - Should You Give Away Your Best Stuff For Cheap?

If you've ever been guilty of withholding "the good stuff" from people in your content, watch this quick tutorial to skyrocket your sales...

Leave a comment below with your thoughts! 🙂

Speak soon,
- James Francis.
Founder & CEO, Digital Prosperity.

The 9.72% Conversion Rate Trick

The 9.72% Front-End Offer Conversion Rate Trick

Right now we're getting a 9.72% conversion rate for the paid offer at the very beginning of our sales funnel.

In other words, 9.72% of cold prospects become customers, having never heard of us before.

(That's pretty good, considering the average conversion rate is around 1-2% for a $27 offer!)

Here's the one trick we're using to get these results, along with some proof of these wild claims too...

Click Here To See The Order Form Example Mentioned In The Video

What did you think of this video? Leave a comment below!

Enjoy!
- James Francis.
Founder & CEO, Digital Prosperity.

The Prosperity Process

The Prosperity Process - How To Make Sales In An Authentic Way

Do you ever find yourself selling your awesome products as hard as you can, but still end up making no sales?

And when you do, you feel so much like a slimey salesperson that you feel like taking a shower afterwards?

Or worse, you DO end up making sales but then your customers refund afterwards because they felt pushed into it?

The truth is, you don't need to feel slimey or pushy when making sales.

Over the last 8+ years, we've perfected a solution selling system that doesn't actually feel like selling, because it's done in an authentic way.

Better yet, you'll actually get better results from using it too, as people will naturally want to buy from you instead of feeling pressured into it.

Here's how it works...

The Prosperity Process

Want to print out this image and put it above your desk?
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The first stage is the most important...

Stage #1: Niche Infiltration

Niche InfiltrationMoney is made when your prospects buy a solution to their problem.

So to be able to make sales, you need to know who your prospects are and what problems they have before you do anything else.

(Luckily we have another blog post describing how to do this here.)

By the end of this stage, you'll have a complete picture of who they are, what their problems are, their most-used phrases for describing their problems and more - which can all be incorporated into the other parts of this process.

Stage #2: Fix A Problem For Free

Free GiftWhen people first encounter you, they're likely to be jaded and think you're trying to screw them over in some way. But that's ok - it's human nature to be skeptical - especially if you've been screwed over before.

So your main task during this stage is to get your prospects to know, like and trust you.

The best way to show people that you're able to help them is to actually help them. And the most effective way way to do this is by giving them some kind of valuable content for free.

This piece of valuable content doesn't need to be a novel or something that takes forever to create.

In fact, they should only take around 2-3 hours to create at the very maximum, otherwise you're probably overcomplicating it.

In our testing, anything you can give to your prospects which allows them to "swipe and deploy" usually works best (e.g. templates, printable resources, etc), but you can instead use a video tutorial or a short written PDF report if that isn't an option for you.

The best way to structure this free content is:

  1. Briefly explain who you are and why you should listen to you.
  2. Teach them how to solve an issue in your chosen niche (which you discovered in stage #1).
  3. Recommend your paid offer to achieve their main goal.

Which brings us onto the next stage of the Prosperity Process...

When done correctly, this generates a natural desire to want to learn more about the solution at the end, instead of it coming across as a pushy hard sell.

And even if people don't buy right away, this low-stress process means you don't scare them off forever, creating the opportunity for them to change their mind in the near future.

Stage #3: Offer To Fix A Bigger Problem

Help Fix A Bigger ProblemAfter your prospects have consumed your free content, they've usually dropped their guard because they can see you're not like the other snake oil salesmen, and are more likely to listen to what you have to say - especially when it comes to helping them achieve a goal they've been trying to achieve for a while.

That's when you introduce your paid product which helps them to achieve their main goal.

For example, in the dog training niche, your free content could be to stop your dog from barking at the mailman, and the main product could teach fun ways to house train your dog.

See how the free content only deals with one specific section of the bigger picture?

That's what makes it an easy transition from the free content to the paid content - because the jump in value is obvious to them.

This product should be priced at a level your prospects see as a low price. Something they wouldn't have to call their accountant about.

Usually this ranges from $7 to $47 depending on your market, but can sometimes be higher in B2B-focused markets.

Essentially it's just to change the relationship of a prospect into a customer (so they're more comfortable buying from you again), educate them on the fundamental strategies of what you teach, and opens up the pathways to the remaining the stages in this process.

Stage #4: Offer To Supercharge Their Success

Speed Up SuccessAfter your prospect has bought your flagship product (or "front-end offer") and became a customer, they're usually looking to speed up their results in some way. People are busy and are always looking for shortcuts.

That's why you should offer them related products which make their journey easier, faster or more effective.

It's the equivalent of giving them a cab ride in a Lamborghini instead of a beat-up taxi cab shared with 3 other passengers.

These optional products should be offered to them immediately after they place their order, while they're still in the "buying mindset".

However be careful not to have any more than three of these optional upsells, otherwise you run the risk of confusing your customers and increasing your refund rates.

When used correctly, people usually welcome these upsells, as it gives them a way to better their results which they wouldn't have had access to before.

Plus this process will maximize your average order value (known as "AOV"), which is critical to making a profit on any advertising.

Stage #5: Offer To Guarantee Their Success

Guarantee Your SuccessIn any market, there are customers who are willing to pay a lot more to get even more value. These customers are the low-hanging fruit to maximizing your business's profit while making the biggest positive impact in their lives - so it's a win/win.

That's why you should always offer a premium solution to your customers that has a higher price point, but the price is justified by the huge amount of value they receive.

For example, this could be a "done for them" type of service, a coaching program, or anything which provides a lot of value to the customer.

But another element that makes this process different to any others is the focus on a guarantee at this premium level.

Without it, sure - you'll get some good results from the higher prices alone.

But when used correctly, a strong results-based guarantee will always multiply your premium sales and dramatically increase your profit, while people get more value than they've ever had before.

Why?

They have an end in sight for when they can achieve their goals, and have something to fall back on. It's their safety net in case of any overlooked shenanigans.

Bonus Stage: Hidden Elements

Underlining all of these stages is mindset, branding and positioning, and value-giving.

You need to develop the entrepreneur mindset to think like a marketer, while branding and positioning yourself as an authority figure in your niche, while delivering value throughout the entire process.

This way, your prospects will never feel pushed into buying something they don't want, and you'll always be giving them exactly what they need help with.

If you'd like to be guided through every step of this Prosperity Process in beginner-friendly detail, along with everything else needed to make your new online venture insanely profitable, you should grab our Six Figure Shortcut program.

It's created thousands of success stories, and we're aiming to double that in the next 12 months. I hope you can be one of them. Or if you'd prefer to figure all these parts out yourself, I wish you luck.

Either way, just be sure not to forget any of the above stages, otherwise you'll be putting a glass ceiling on your results and prevent yourself from reaping the benefits from your time and effort.

This exact moment in time is where you don't need to feel salesy any more. You don't need to annoy people. You don't need to sell inferior products in the hope of making a quick buck.

You can sell anything you want in a non-pushy way because you now have a proven process to do so, while actually feeling proud of your online business so your family and friends will be impressed by you and stand in awe of what you've accomplished.

Let's make a difference.

Products That Sell The Best

The Top 5 Best-Selling Digital Products

Do you sometimes find yourself moving from one shiny object to another, in the hope that the new method will be the one that "cracks the code" and makes the profit you're looking for?

If you do, you may be overcomplicating things!

The rule to easily making a profit online is this...

"A profit is made in your online business when your prospects buy a solution for a problem they have."

We've already talked about how to find out what people want, so now we just need to find out which solution to sell to people.

This solution could be anything, but if you don't want to have boxes piled up in your living room, digital products and services are the most profitable way of doing this.

In fact nowadays, we only sell digital stuff, and here's why:

  1. They are delivered automatically, so there's no time-consuming delivery process required.
  2. You create them once, and can be sold over and over again.
  3. They have virtually zero costs involved.

... Along with many other reasons which create a reliable, stress-free, and profitable online business.

But not all products are created equal.

There are 5 types of products that are always in demand:

1) Software

ProgrammingMost of your prospects see software as a "one click" solution for their problems, which is the next best thing to everything being done for them.

For example, the software could automatically post updates to your social media accounts on a set schedule, create professional videos, or pretty much anything else you can think of.

It also removes the element of human error, so they don't need to have as much trust in you to say "yes!" to purchasing from you.

The only downside is that is requires a lot of effort to create. Whether you have the coding skills yourself OR you outsource it to a programmer, it's going to take time and money to get it created. And even then, there are usually pesky bugs to fix.

However if you have the budget and time available to create it yourself or outsource it to a professional, this type of solution will always sell amazingly well due to it being seen as the "magic bullet".

2) Video Courses

Video RecordingThis type of solution is our favorite, as our customers can see exactly what they need to do (live on screen), while being taught the reasons why. This means they often understand the strategies a lot better, instead of just relying on a piece of software - which usually leads to better results.

Not only that, but because people are listening to your personality (and possibly watching you if you're presenting on-screen), you'll find that people who purchase your video courses are more likely to know, like and trust you - which leads to them buying more of your other products compared to any other type of solution.

The length of the video course will vary depending on the price you'd like to charge for it, but you're usually looking at around 3-4 hours of content for a $27 price if you want to create a satisfied customer.

However the value you provide within the videos is usually what matters most - not how long each video lasts for. So just help people as much as possible, then the length becomes less important.

3) A "Done For Them" Solution

serviceWhen people have the choice, they usually choose a solution which requires the least amount of effort on their part.

People always follow the path of least resistance.

That's why your prospects will usually go crazy over a solution where their problem is solved FOR them by someone else.

This includes templates or resources they can "copy and paste" themselves, like proven sales funnels, email templates, child behavior charts, motivational posters, and similar...

... And also premium services where an expert does all the hard work for them, including website set-up services, traffic generation, in-person dog training, and similar.

(Want to get your profitable website and sales funnel set up FOR you by our team of experts? Learn more here.)

Although these types of solutions sell the best, they do require the most work and aren't that scalable due to the amount of manual labor required from you.

However this is easily solved by increasing the price and/or hiring other people to run the service for you. Just do the math to make sure you'll still make a profit after paying any staff.

4) A PDF E-Book/Guide

TypingPDF e-books are a digital version of a hardcover book, teaching a topic with step-by-step instructions.

They used to sell like hotcakes when they were brand new to the industry, and people would have no issue paying $97 for a 50-100 page e-book.

But nowadays, the market is shifting more towards video courses and more interactive solutions, rendering e-books to the bargain bucket.

That's why you'll struggle to sell an e-book for above $10 nowadays, with the ideal price point being $7.

(So if you're currently trying to sell an e-book for above $10, you'd be better off teaching that knowledge in a video course instead.)

Because of this low price point, they're perfect as an entry point to your online business's sales funnel, to change the relationship from a prospect into a customer - making it easier to sell your main (or "flagship") products.

5) Audio Interviews

Audio InterviewIf you're just starting out in your niche and don't have a lot of knowledge about your prospects' problems, you can find other people that do.

Simply ask them if they'd like to be interviewed over Skype, then sell the recordings in a bundle.

If you're wondering, "why would people give up their time to be interviewed by me?", there are a few reasons...

  1. Being interviewed by somebody positions you as an authority figure, so it's going to boost the interviewee's celebrity status in their niche.
  2. At the end of the interview, the interviewees get to explain where the customers can learn more about them, which is a great way for them to get new customers for free.
  3. It's often a fun experience!

So there's usually as much of a benefit for the person you're interviewing as there is for you.

These 5 solutions aren't the ONLY types of solutions out there, but they've always outperformed the rest in our experience.

Want Some Help With Creating Your Own Product?

Now you know the most profitable types of products you should create in your online business, the next step is to create one.

This can be pretty daunting for a beginner due to it being so easy to have your product become a complete flop if you don't follow the correct steps.

So if you'd like me to personally guide you through this entire process and guarantee you a $10,000 NET profit, click here to learn more.

Or if you'd like to go through all the effort without knowing if your product is going to sell or not, feel free to move forward with your choice from the above five products. Either way, always remember to use one of the above five formats, as they will get the best results from your hard work.

Pricing

5 Different Ways To Price Your Product

One of the best ways to increase your conversion rates on your products is to test different prices.

After all, some people may not think your product is as valuable as you do, OR they may think it sounds more valuable than the price you're charging, so surely something must be wrong with it. You have to strike that careful balance.

So here are 5 different ways to price your product...

1) One-time price

This is the most common way business owners price their products.

It's a pretty popular price for the customers, as just the one payment will give access to the product or service for life.

2) Recurring price

Most often associated with a membership (or "continuity") program, the customer purchases the product knowing they're entering a subscription, which usually bills them the same amount on a monthly basis. They can cancel at any time by contacting your support desk or customer support email address.

Because of the ongoing price, it's best to use this type of pricing strategy with a product that provides ongoing value.

For example, Netflix is always updating their archive of movies and TV shows, so they charge a monthly fee for that ongoing value.

So if you're selling a members area where content is being added to it regularly, along with a community or support group of some kind, it's probably best you use a recurring price which matches the amount of value you're providing to people.

3) Split payment

Another less-known pricing strategy to use is the split payment plan. This is essentially two payments of the same amount, usually one month apart.

The main benefits of using this are that your customers can access the product straight away at half the price to begin with, making it more affordable for people.

However, I've sometimes found that just simply adding the same price you'd charge for the one-time payment to another payment next month increases the total profit - without affecting the initial conversion rates too much.

So for example, if you usually charge a one-time price of $97 for your video course, try turning the price into two payments of $97, one month apart. You may be able to massively increase your profit without any extra effort.

Or, for more expensive products or services, I'd recommend adding a split payment option to the sales page. We do this for our Done For You Prosperity sales funnel set-up service, and have increased the profit on that offer massively because of it.

4) Payment plan

For more premium ("mid-ticket" and "high-ticket") offers, it's always worth offering a payment plan.

However, this strategy is at its most powerful when offered as a downsell to the original price.

So in other words, you should only offer the payment plan when people say they are interested in buying the product but can't physically afford the full price upfront.

By asking them what monthly amount would be comfortable for them, you can create a monthly payment plan that suits them - which is going to be tough for them to turn down as they helped you to create the deal.

Just be sure that when you're creating a payment plan, you don't end up with customers still owing you money after the program has finished or the service has been delivered, otherwise they lose the incentive to continue their payments.

5) Trial period

Sometimes you'll have a great product or service, but it seems like a big commitment upfront and people are a little timid about it.

For example, entering into a monthly subscription for a monthly membership program can be a little daunting, as they imagine themselves being stuck into the contract forever (even though they can cancel at any time). This is why conversion rates are typically lower for ongoing membership programs.

So to overcome this resistance, you can offer a free or $1 trial before the main subscription begins.

In our business, we offer a 30-day free trial for our Digital Prosperity Insiders program, which allows people to go through the initial content and see what the program is all about before committing to anything long-term.

Although, this strategy only works when you're delivering immense value upfront, so it'll make people feel like it's a no-brainer to continue receiving this kind of content for the relatively small monthly price they'll be paying.

Another place to use this strategy is within your upsell sequence, after your customers purchase your front-end product.

As they haven't yet had time to go through the main product, it's going to be difficult to get them to buy another information-based product at that point.

So we overcome this by offering a free 3-day trial for our Facebook Ads workshop, then they pay one payment of $97 if they decide to keep it. This gives them 3 days to check out everything before committing to anything, which lowers their resistance to saying "yes!" to the unexpected offer within the upsell sequence.

Using all these pricing strategies in your online business is sure to make a huge impact on your sales, as it's often just a small tweak that creates the biggest wins.

However, if you're unsure which pricing strategy to use, I'd recommend setting up a split test to see which works best for each product. This will tell you which resonates best with your audience, and therefore which makes you the most overall profit.

Have a great day!
- James Francis.

P.S. Which of these pricing strategies have you tried for YOUR products? Let me know in the comments section below!

Verdict - Best Sales Funnel Software

The Verdict - Hunt For The Best Sales Funnel Creation Software

After reviewing 4 different software solutions to create professional and results-getting web pages for your sales funnel, which one is best?

Find out by clicking the play button below...

Click Here To Get A Free Trial Of The Winning Software

See you soon!
- James Francis.

P.S. Missed the first four videos? No worries! Feel free to watch the first video here, watch the second video here, watch the third video here, and watch the fourth video here.

ClickFunnels Review - The Hunt For The Best Sales Funnel Creation Software

ClickFunnels Review - Hunt For The Best Sales Funnel Creation Software

So far in this series, we've reviewed 3 different pieces of software which create profitable sales funnel pages.

While they all allow you to create beautiful, high-converting pages, there's one thing missing - the entire sales funnel process.

After all, it's often super confusing for most beginners to link them all together properly!

That's where ClickFunnels comes in. It's more focused on helping you create the entire sales funnel, instead of just a random page here and there.

Click the play button below to watch the final review in this new series, and see whether ClickFunnels really lives up to the hype...

Like What You See In The Video?
Click Here To Check Out ClickFunnels

See you soon!
- James Francis.

P.S. Missed the first four videos? No worries! Feel free to watch the first video here, watch the second video here, watch the third video here, and watch the fourth video here.

OptimizePress Review – Hunt For The Best Sales Funnel Creation Software

OptimizePress Review - Hunt For The Best Sales Funnel Creation Software

What do most experts who sell digital products have in common?

A LOT of them use OptimizePress. So naturally, I was curious... Is it really that good?

I decided to find out in this video, where I reveal how easy it is to edit the pages, show you some examples of the templates, and much more.

Click the play button below to watch the fourth video in this brand new series now...

Like What You See In The Video?
Click Here To Check Out OptimizePress

See you soon!
- James Francis.

P.S. Missed the first three videos? No worries! Feel free to watch the first video here, watch the second video here, and watch the third video here.

Instapage Review - Hunt For The Best Sales Funnel Creation Software

Instapage Review - Hunt For The Best Sales Funnel Creation Software

I've heard a lot of great things about the Instapage software, so I decided to review it for this video series.

You'll see my first reactions of it, how easy it is to use, the flexibility of the page editor and more.

Click the play button below to watch the third video in this brand new series now...

Like What You See In The Video?
Click Here To Check Out Instapage

See you soon!
- James Francis.

P.S. Missed the first two videos? No worries! Feel free to watch the first video here, and watch the second video here.