I Just Deleted 22,088 Subscribers From My Email List!

I Just Deleted 26,088 Subscribers From My Email List!

Yep! I just deleted 26,088 subscribers from my email list, live on camera.

Here's why it's actually a GOOD thing and why I did it...

Leave a comment below with your thoughts! 🙂

Speak soon,
- James Francis.
Founder & CEO, Digital Prosperity.

Top 5 Squeeze Page Mistakes

Your squeeze page MUST convert your traffic into leads and subscribers well - otherwise you'll find it insanely difficult to get any kind of results from your online business.

Unfortunately, most people screw up this step and end up with low opt-in rates of below 25% - whereas you should be aiming for above 40% at the very minimum.

So whether you've yet to create your squeeze page or are currently struggling to get results, here are the most common mistakes to avoid...

1) Having A Weak Hook

Even if you're giving away the best piece of free content EVER made (yes, ever), your prospects won't be interested in it unless they know how it will benefit them.

That's where your hook comes in. It's a simple headline at the top of your squeeze page that states what your prospects will get.

Unfortunately most people stick with the old-style "discover how to" type hook, or worse, use something that would send people to sleep with boredom.

For example...

"Discover How To Train Your Dog Starting Today"

This hook doesn't state WHY people should grab YOUR free content over what's already available with a quick Google search, or state what you'll train their dog to do specifically.

Oh, and nor does it give any urgency to grab it right now instead of saving it for "later" (whenever that is!).

Stronger Squeeze Page Hook

So it's important to be specific, compelling and to show urgency. Maybe something like this...

"Scientists Reveal The 3 Tasty Foods Which Burn Belly Fat In 21 Days Or Less"

... Or...

"The 6 Proven Methods To Generate Your First 1,000 Subscribers On Your Email List"

Do you see how those are more specific, and therefore more compelling?

However, there's another mistake which can actually ruin all your hard work with your new hook...

2) Requesting Too Much Information

When people land on your squeeze page, they've most likely never heard of you before and will be assuming you're about to run off with their details and sell them on the black market in some foreign country.

Although this is rarely ever the case, it's a big reason why people "bounce" off your squeeze page and never come back.

They just don't feel comfortable giving all their details to somebody they've just met.

After all, would you give away this information in real life?

Them: "Hey, good morning!"
You: "Hey..."
Them: "Can I get your first name, last name, email address, date of birth and address?"

I bet you'd reply with a "hell no!".

So the best way to fix this is to only request the information you absolutely NEED to contact them.

In my business, we only request people's email address - nothing else. Then open the email with, "Hey, it's James Francis" and get straight into the good stuff.

Some other "experts" will say to collect their first name too, but the days of seeing "Hey Fred!" (or when they don't enter their name in the form correctly, "Hey FredEnter Your Name Here!") at the beginning of your emails are outdated.

People aren't stupid, and they know it's a newsletter going out to thousands of people!

Instead, you can double your opt-in rate (from our testing) just by asking for the email address and nothing else.

This Is Just One Of The 7 Secret Methods I Reveal In Our Free Squeeze Page Conversion Kit.

Click Here To Download It Now

Then if you need more information from them, you can always bribe them to enter their more sensitive information once you already have them as a lead. This allows you to follow-up with them with more value if they bounce off the page again.

Although, your prospects bouncing off the page isn't the only bad thing.

It's actually worse for them to stay ON the page for too long, when you succumb to mistake #3...

3) Too Many Calls To Action

Have you ever been so overwhelmed with choices that you do nothing?

You probably won't have this problem if you're a wine connoisseur, but when I'm choosing some wine for our party, I could stand there for DAYS and still have no idea which wine to buy for our party.

(I'm more of a Peroni guy!)

The same rule applies for your squeeze page.

If you give people too many things you want them to do, then they'll end up being confused and do nothing.

I see this all the time, with people having multiple social sharing buttons, comments sections, links to blog articles, references to other parts of the website, and more.

Bad Landing Page

Where Do I Click?!?!

Instead, just focus on getting them to do ONE thing - to submit their email address into your opt-in form. Then give them their next step.

It's all about asking people to do one thing at a time.

But even that's pretty difficult for them to do when you're making mistake #4...

4) Distracting Background Image

Imagine this...

Your hook is awesome, you're only asking for their email address, and you have one clear call-to-action.

Good job so far!

... But then you have a super colorful background which makes the text impossible to read and isn't related to your topic.

It's going to distract their attention away from what you WANT them to look at, therefore lowering your results.

(Plus it looks a little unprofessional too!)

Instead, you should either have a background image which is related to your prospects' end goal (so they subconsciously feel they'll achieve their goals by listening to you), or have no background image at all.

Yep, just a blank white background.

This forces your prospects to focus on what's actually important - the copy on the page and what you want them to do next.

5) Not Following A Proven Layout

There are some squeeze page layouts which are structured to get the best results, then there are other layouts which are a DIY job and will only get low results - even if you do everything else correctly.

We've actually spent the last 6 years (yep - we've been doing this stuff a long time!) and over $500k in advertising testing and improving our own squeeze page to get the best results possible.

However, I'm guessing you don't have this amount of time and effort available to you!

That's why we've released our own "squeeze page conversion kit" which includes a case study of the exact squeeze page methods we use on our own squeeze pages, along with the exact same squeeze page template to use in your own business.

Click the download button below to grab it now for free...

Download Now

See you there!
- James Francis.

How To Only Broadcast To The Subscribers Who Have Completed Your Follow-Up Sequence

One of my biggest pet hates with AWeber was that subscribers moving through your follow-up sequence would also receive your email broadcasts at the same time, too.

This meant that your subscribers received double the amount of email than normal, and most importantly, your follow-up sequence instantly lost its congruence (meaning less profit for you).

But with their new update, there is now a way to only send broadcast messages to the subscribers who have fully finished going through your follow-up sequence.

I recorded a quick video tutorial to show you how...

 

Talk soon!
- James Francis.

How To Track Leads Between Traffic Sources

How To Track Your Leads Between Traffic Sources

When you start to receive a lot of traffic, it becomes increasingly difficult to tell which traffic sources are working well, and which ones aren’t.

After all, you can no longer just look at the “Web Form” statistics within AWeber, as it only shows the overall results, i.e. all the results from many different traffic sources combined together.

So instead, using just one small tweak, we can actually track these traffic sources separately, and see which subscribers come from which traffic source.

For example, if you’re buying a lot of solo ads, you can see which solo ad sellers are getting you the best results, and which are getting you the worst. Then you know which solo ad sellers to buy from again in the future (the ones which got you the best results!).

It’s only a two step process which anybody can do once you understand the process – and I encourage you to, at the earliest opportunity…

Firstly, just type “?ref=” onto the end of your squeeze page’s URL.

So if your squeeze page’s URL is normally typed as…

http://www.YourWebsite.com/freetutorial/

… it’ll now be like this…

http://www.YourWebsite.com/freetutorial/?ref=

This “?ref=” can be changed to anything you like (e.g. “tracking”), but let’s keep it as “ref” (short for “referred”) to keep it simple for now.

Then, for every traffic source you have, just put a short lower case description (less than 10 characters, no spaces or symbols) onto the end of the URL.

So for example, if I bought a solo ad from a guy named “Bob Jones”, I’d add something like this…

http://www.YourWebsite.com/freetutorial/?ref=bobjones

Note: You can also add today’s date onto the end of that, if you plan on buying from them again in the future, e.g. “bobjones060213″.

Then you just give that newly typed-out link to your solo ad seller, or use it within your traffic campaigns (not forgetting to cloak it first with a link tracking service, if you have one).

Secondly, once the traffic has been delivered through that link, you can go to the “Search” section of the “Subscribers” menu within your AWeber account, and use the following options from the drop-down menus on the first row…

Add URL –> Contains –> Whatever you entered after “ref=”

For example…

Add URL –> Contains –> bobjones

… Then when you hit search, it’ll display the amount of subscribers who joined your list from Bob Jones’ traffic.

From then on, you can use that number to calculate the opt-in rate from Bob’s traffic alone, by…

Number of subscribers gained, divided by the amount of traffic you received, multiplied by 100.

That’s your opt-in rate (%) for Bob’s traffic alone.

Pretty cool, right?

I don’t use any other autoresponders, so if you use something other than AWeber, it’s worth checking their search function to see if they have anything similar.

I’d recommend keeping a spreadsheet of every traffic source (and solo ad seller) you use and the results they gave you, so you can compare them to each other, giving you the best results possible in the future.

Plus, it’s also worth noting that a lot of click tracking services (such as AdTrackz Gold, LinkTrackr and Clickmeter, to name a few) have a more accurate “conversion tracking” feature, which calculates this automatically for you.

After you’ve done this, your next steps are to stop using the sources which are getting you poor results, and focus more on using the sources which are getting you the best results.

Then it’s just a matter of scaling it up 🙂

Talk soon!
- James Francis

P.S. Any questions? Feel free to ask them in the comments section below...

List Building By Banking Clicks

How To Build Your List By “Banking Clicks”

Aside from having a name similar to that of the good ol’ Clickbank (although it’s totally unrelated), “click banking” is a great traffic strategy to build your email list at a rapid pace.

Here’s a brand new step-by-step video tutorial taken from a currently unreleased training program of mine, which explains exactly how to do it…

 

Looking forward to hearing your thoughts in the comments section below :-)

Enjoy!
- James Francis.