How Much Money Did I Earn From A Self-Published Best-Selling Book?

Here's How Much I Earned From A Self-Published Best-Selling Book

I recently self-published my own book, which later became a best seller in the category of "e-commerce".

In this video, I'm going to show you exactly how much money my book earned and some tips for earning the most money possible when self-publishing your own book.

After watching the video, visit to see how to maximize your own profit.

Speak soon!
- James Francis.
Founder & CEO, Digital Prosperity.

Experiment Results: Professional VS Amateur (Which Won?)

Experiment Results: Professional VS Amateur (Which Won?)

So I recently wrote an ad for my new book Ignition. It was all written text, and an amateur-looking image.

In it, I outlined a 3-step exercise to help people discover their perfect niche for their online business.

You can see it for yourself here:

Struggling to choose a niche for your online business? Here’s a simple 3-step exercise which may help...

Step #1: Write...

Posted by James Francis on Tuesday, May 21, 2019

It was working pretty well, acquiring new customers at break even on the first run-through of testing. However, I wondered if turning this tutorial-like post into an entertaining video would work better.

So I came up with this:

3 Steps To Find Your Perfect Niche - And More!

Struggling to choose a niche for your online business? Here’s a simple 3-step exercise which may help...

Step #1: Write down all the topics you’re good at, have expertise in, are passionate about or even just have an interest in. Also include your day job if you have one.

Don’t let the doubts creep in about whether these topics will be profitable or not yet, just write them down.

Step #2: Go down this list and put a star next to the items you already have expertise in. To identify these, ask yourself, “If somebody asked me for help on this topic, would I be able to teach them about it?”

A common mistake is that people think they need to be a world-class expert on these topics to make a business out of them. You don’t. You just need to know more than the majority of other people in your everyday life do, then they’ll PERCEIVE you to be an expert.

These starred items are important. They are the low-hanging fruit and will typically be easiest to build a business around, because you won’t have to learn much about the topic itself.

Or, if you feel you really don’t have any knowledge on any of these topics, put a star next to the items you’re most interested in and wouldn’t mind BECOMING an expert in by learning about the topic.

But of course, it’s not just enough to be knowledgeable about a topic—it should also be profitable, which takes us onto step #3…

Step #3: Now it’s time to see which of the items on your list are actually profitable. I call this process “profit validation.” Best of all, you can find this out in less than 10 minutes without spending a dime.

First, take the most promising starred item on your list and search for it using your preferred search engine (Google usually works best for me).

If one of your passions is something racy then be sure to use incognito mode and check over your shoulder to make sure nobody is watching you. “But it’s for work!” doesn’t usually cut it.

We’re not just looking for generic results here—we’re looking for specific profit-producing websites, not just hobby websites. So have a look through the results and try to find websites that are actually selling solutions related to your topic or have some kind of method to earn money from the site (called “monetization”).

For example, if I search for “mindfulness” and click through to the 10 highest ranked websites, I can see a few of them have a “store” or “products” section. Some of them even have coaching programs at high price points. This type of monetization is a good sign!

At this point, if you recognize the company and/or can see it clearly has a large customer base, you can safely assume it’ll be profitable for you too, if you use the right methods.

This 3-step exercise is actually a small excerpt taken from my new best-selling book, Ignition.

In it, I walk you through how to start an online business correctly from scratch, making a profit selling digital products and services, and grow that profit to six figures per year, step-by-step.

Because it recently reached best-seller status, we're celebrating by giving away thousands of copies for free.

You can get yours on this page:


Posted by James Francis on Sunday, June 16, 2019

Personally I was VERY proud of the video, and aside from it being more professional than the written post, I felt like it was the funniest video on Earth right now. So I wanted everyone to see it.

But something stopped me in my tracks...

After spending over $2,000 in ad spend trying to get this video version to work better, it just wasn't happening.

Despite getting a better click-through rate, the cost to acquire customers was much higher with the video version than the written version.

And that's when I had to succumb to the number one rule of marketing...

Don't let vanity get in the way of profit.

Even though I wanted everyone to see the video instead of the written ad, that obviously didn't lead people into making a buying decision as much as the written post did.

(Yep, despite the spelling mistake in it that I can't change without losing all the social proof, such as the "likes" and reactions.)

Heck, something I said in the video may have even put them off making a buying decision. It could also be that my audience prefers to read information like this, rather than sit through a six minute video. Who knows!

There have been many times when a more professional page has made more sales than a web page that looked like it was created by a 5-year-old child, but also many times when the amateur-looking page made more sales than the professional-looking page.

But the lesson here is, even though something may be more professional, sometimes the less professional ad or content will resonate with your audience better. And the only way of knowing that is by testing them both side-by-side in a split test.

Sometimes you have to follow the profit and drop your ego!

Have a great day,
- James Francis.
Founder & CEO, Digital Prosperity.

The Great Social Media Armageddon

The Great Social Media Armageddon

So yesterday you'll probably know that Facebook, Instagram and some other social media sites were having problems most of the day.

Pages weren't loading. Replies weren't posting. Ads weren't showing.

For the average marketer, this was a hell hole which had a massive impact on their bottom line.

But for smart marketers like those in the Digital Prosperity community, this didn't really affect us too much at all.

This is because we always preach to build your own assets instead of relying on "borrowed" assets.

A "borrowed" asset is where your audience is located on somebody else's site, under their control. A custom audience in the Facebook Ads manager is a good example.

At any time, Facebook could slam down the ban hammer and "poof!" - there goes all your custom audience and hard work over the last few years. Back to square one for you with no audience.

The same thing applies to your Pages, groups, and so on. Some inexperienced marketers have already experienced the profit-crushing effects of this after Facebook reduced the organic reach of these channels to rock bottom.

You can't expect them to be around forever.

Whereas, your own asset would be your own email list of subscribers you've built up while making a profit. These are never going to be taken away from you because you've acquired their contact details in a legitimate (permission-based) way, and can store them securely in a spreadsheet at the click of a button.

By focusing on building your own assets rather than borrowed assets, you're creating an insurance policy for your - and your family's - future.

This way if the proverbial hits the fan, you still have a responsive traffic source you can tap into whenever you like. Send an email, make sales.

So if you're not already building your list, this is another reason to get started.

Have a great day!
- James Francis.
Founder & CEO, Digital Prosperity.

Traffic Tuesdays - Episode 3

How To Ethically & Legally Siphon Traffic From Your Competitors' Websites (Traffic Tuesdays - Episode 3)

Welcome to another episode of Traffic Tuesdays!

In this episode, you're going to discover how to ethically and legally siphon high-quality, targeted traffic from your competitors' websites in just a few minutes or less.

Let's get started...

- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What did you think of this video? Leave a comment below!

Traffic Tuesdays - Episode 2

How To Show Your Profit Directly Within Your Facebook Ads Account (Traffic Tuesdays - Episode 2)

In this free training video, I'll reveal how to show your profit and ROI within your Facebook Ads account.

This way, you're no longer throwing your money into a black hole and hoping for the best, because you can see which ads are making a profit on your ad spend and which aren't. Then you just drop the losers and scale the winners.

Let's get started...

If you'd like help setting this up, just go here to learn more about our "Done For You Facebook Ads" service and see if it's right for you.

- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What did you think of this video? Leave a comment below!

The 5 Things To Say To Create An Irresistible Offer

Struggling to make sales of digital products, online courses or services?

Here's a free video tutorial which reveals the 5 things to say to create an irresistible offer, so you can finally make a profit online...

5 Steps To Build A Profitable Online Business

Struggling to make sales of digital products, online courses or services?

Here's a free video tutorial which reveals the 5 things to say to create an irresistible offer, so you can finally make a profit online...

Posted by Digital Prosperity on Monday, October 9, 2017

(Don't forget to turn the sound on and choose HD quality for the best experience)

Please click "like" and "share" above if you found it valuable! 🙂

Have a great day,
- James.

Traffic Tuesdays - Episode 1

What To Do When One Gender Just Isn't Converting (Traffic Tuesdays - Episode 1)

Ever had a traffic campaign when one gender just isn't converting?

We had the same problem, but stumbled upon a neat 5-second tweak which made the campaign a huge success. This video reveals all...

What did you think of this video? Leave a comment below!

- James Francis.
Founder & CEO, Digital Prosperity.

The 9.72% Conversion Rate Trick

The 9.72% Front-End Offer Conversion Rate Trick

Right now we're getting a 9.72% conversion rate for the paid offer at the very beginning of our sales funnel.

In other words, 9.72% of cold prospects become customers, having never heard of us before.

(That's pretty good, considering the average conversion rate is around 1-2% for a $27 offer!)

Here's the one trick we're using to get these results, along with some proof of these wild claims too...

Click Here To See The Order Form Example Mentioned In The Video

What did you think of this video? Leave a comment below!

- James Francis.
Founder & CEO, Digital Prosperity.

7 Things I've Learned From Launching 11 New Websites In 10 Different Niches

7 Things I've Learned From Launching 11 New Websites In 10 Different Niches

James FrancisJust lately, I've been working personally with 11 committed entrepreneurs to create and launch their new online venture to the world.

Each website was in a different niche, apart from two clients who shared the same niche (but focused on different aspects of that same niche).

So far the revenue has reached $1,412.57 per day (on average) for one of these websites in the last 12 months (and climbing), and for the rest I'm bound by a non-disclosure agreement 😉 .

I've learned a ton of marketing lessons and tricks while doing it, but here are the 7 most important ones you can take away and apply to your own online business today...

1) Research Is Everything

Although it isn't sexy or exciting at first, you'll struggle to make ANY sales online without the right kind of research.

Can you imagine how difficult it would be to sell cat food to a dog owner? That's what new business owners do ALL the time when they don't do their research!


You should know your audience's average demographics (physical attributes), including:

  • Age range
  • Gender
  • Location
  • Household income
  • Education level
  • Marital status

... Along with their psychographics (mental attributes), including...

  • Their biggest problem(s) in your niche. What keeps them awake at night?
  • Why are their problems painful? What knock-on effect do they cause? For example, "not having any money" may affect their stress levels, which in turn affects their relationship, etc. So solving their money issues would also solve their stress levels, which in turn would help to fix their relationship.
  • Their common objections, e.g. "I don't have much spare time", "I'm not very good with technology", etc.
  • The level of awareness around their problem, e.g. do they know a solution exists? (More on this later.)
  • What do they look for in a product? Maybe a strong guarantee? The strategy being explained step-by-step?
  • What is their preferred way to consume content? Watching videos? Reading reports/ebooks? Listening to interviews?
  • And more!

Your job as the marketer is to know your prospect inside out, so you can tailor your solution to them and be a perfect match for what they're looking for.

It's easier to do that than try to change the prospect to match your marketing. People fear change, so trying to do things your way will give you all kinds of friction.

2) Map Out Your Profit Process Before Doing Anything

As the saying goes, "if you fail to plan, you plan to fail".

There's nothing worse than spending weeks or months of your spare time creating a product and website, only to find out it doesn't fit well with the rest of your products and you need to spend even more time changing the whole process to make the most profit.

So before you create anything, you should map out your online venture's long-term strategy and which products you'll be selling to people.

The first thing you need to decide is, do you want to focus more on digital products, or focus more on services?

Here's a simple way to find out...

a) Do you want to automate more things to give yourself more freedom? If you answered yes, sell more digital products instead of services.

... Or...

b) Do you enjoy working with fewer clients more closely? If you answered yes, sell more services and charge higher prices.

Of course you can still do both if you want to, but it comes down to placing more emphasis on one over the other.

Once you've decided on the format for the offers you'll be selling, you need to map out your product line.

After all, one product is a promotion - not a business - and you'll struggle to make a profit over your advertising costs without multiple products in place.

So whether you're selling other people's products as an affiliate OR selling your own products, you need to map out a product line that ascends people from a low-friction price point ($7-$27) up to high-priced, high-value services ($3,000+).

Each product should be related to each other in some way and be a logical progression from the last.

For example, if you're selling an ebook of recipes to boost your metabolism at $7, the next logical step would be to provide a weight loss course at $27, then a proven exercise plan tailored to their goals at $97, and so on.

See how they are all congruent with each other and are a logical "yes!" from the previous offer?

If you just start barging into creating (or selling other people's) products without thinking things through, it's tough to get everything to match up, which hurts your profit in a big way.

3) Be Aware Of Your Niche's Maturity

Every niche has one of three levels of maturity:

  1. They don't know they have a problem, which means they aren't looking for a solution.
  2. They know they have a problem, but don't know a solution exists.
  3. They know solutions exist, but aren't sure which one is best.

Each level of maturity will require a different type of marketing, as the prospect has different objections to overcome.

For example, a prospect who doesn't know they have a problem isn't going to respond very well to an advertisement promoting a solution to that problem, because they don't know they have that problem yet and it feels like the solution doesn't apply to them.

Also, a prospect who knows there are plenty of solutions available to their problem doesn't need to be educated that they have a problem, as they already know!

So once you know the level of maturity in your niche, you can change your marketing accordingly.

But how do you find this out?

Due to the age of the Internet, most niches are at level three, which means your marketing should focus on giving them reasons why your solution is the best way to solve their problem, making it stand out over your competitors' solutions.

However some smaller niches will be at level two, which makes it super easy to make a huge profit because your prospects are actively struggling without any kind of solution.

Just put yours in front of them and they'll eat it up without needing much persuading.

Then, there are some ultra-modern niches that erupt out of nowhere that are at level one, like how the release of Pokemon Go brought about hundreds of new businesses promoting strategy guides for it.

If you match your marketing to the level of maturity in your niche, it's easy to connect with the conversation already going on in your prospects mind, then selling becomes effortless.

4) Always Have A Unique Methodology

Most outdated business textbooks will tell you to create a "USP", which stands for Unique Selling Point. In other words, what makes your offer stand out from your competitors' offers?

However the Unique Methodology goes one step beyond this.

It's not enough nowadays to just have a better guarantee, a better price, or a better customer experience.

While all those things are important, what will truly make your product stand out even more is a different methodology to achieve the end result.

Jack Daniels doesn't just say "we make great whiskey". They have a unique step-by-step process on their website which explains how the whiskey is made differently to improve the taste.

You could argue it's pretty effective too, as they have a combined Net worth of $152 billion (yes, billion with a "b"!).

Not only that, but every business I've worked with that implemented a Unique Methodology always saw a massive increase in sales.

For example, if you're selling a trading software, your Unique Methodology could be that the software uses its own unique algorithm to pick up "profit signals" in the financial markets.

Or, if you're selling a video course about survival (think Bear Grylls), your Unique Methodology could be that you're tapping into very early hunter-gatherer strategies that have been lost in modern society, or similar.

It massively helps you to stand out in the marketplace as a completely unique solution, without having to keep undercutting your competitors and lowering your profit margin.

(Click here to get a free video which talks about creating your own unique methodology, along with the other 4 parts of our results-getting Prosperity Formula.)

Once you've decided on your Unique Methodology, be sure to use it as the core message in your sales pages, advertisements, emails, and everything else!

5) Write Good Copy

Even if you have an amazing product, if your copy sucks, your prospects aren't going to ever see how amazing it is.

Your sales pages need to stir up emotion within your prospects and persuade them to buy of their own free will. Simply telling them about the nuts and bolts of your product and shouting at them until they buy isn't going to cut it.

That's why you should start learning how to write good sales copy from day one, as this will increase your persuasion skills and boost your results with everything you do.

While you're learning, it's best to hire a copywriter with a proven track record for getting good results.

Be sure to hire somebody who has a lot of results-based testimonials (e.g. "his copy increased my conversion rate to 6.2%!"), instead of a bunch of generic "thanks for a timely delivery" type testimonials.

Although it may be an unexpected outlay, if you want to kickstart your success, having better copy will pay for itself within a few weeks - and can often last for several years before it needs a refresh.

6) Focus On Quality Over Quantity

Most beginners will often focus on getting as much traffic as possible for the lowest price possible. That's their goal.

Or, they will buy the cheapest solution despite it not delivering on its promises.

The problem with this mentality is that you're always going to be let down.

Cheap traffic is cheap for a reason - because nobody else wants it!

Why does nobody else want it? Because it isn't profitable for them!

Also, I've found that cheap, sub-par solutions are always full of bugs and make the simplest tasks take much longer than planned.

Just one bug can sometimes delay you launching your new online business to the world by several weeks, or even months!

Meanwhile you're still working for a boss in a job you're not passionate about.

So instead of focusing on quantity, I always focus on quality.

When it comes to traffic, I always target the main 6 countries: United States, United Kingdom, Ireland, Canada, Australia and New Zealand.

These top 6 major English-speaking countries usually have higher traffic costs than say, India, but always make more sales - giving a much better return on investment (ROI).

For example, I promoted the same lead magnet using two different traffic sources - Facebook Ads and solo ads...

After 2 days, my Facebook Ads campaign had broken even on my traffic costs and was making a huge profit, without much testing at all to improve my results further. The industry average to do this is around 30 days, but using my method I did it in two.

Screenshot of huge ROI from cold audiences!

When getting cheaper traffic to the same offer using solo ads (where you pay someone in your niche to send an email to their email list promoting your offer), I made zero sales whatsoever.

So from my experience over the last 9 years and making multiple millions dollars in sales, you'll always get better results focusing on quality over quantity.

7) Test, Test, Test!

It's an exciting feeling when you're ready to launch your website to the world...

You nervously hit the "start" button on your traffic campaigns and start seeing the visitors roll in.

You think, "I'll be rich soon!".

You start looking at Lamborghinis and new houses, then imagine how jealous all of your friends and family are going to be.

But then nothing.

What happened?!?

The reality is, most online marketing campaigns completely flop the first time around.

This is because most people don't have a clue what they're doing and run their marketing based around what they think will work, instead of what their prospects want.

This can often lead to spending hundreds or even thousands in testing to find out what works and what doesn't work.

Testing different price points, different profit process structures, different email marketing strategies, different ad copy, different targeting, different content formats, different lead magnets - and the list goes on!

However, if you follow a plan that's been proven to work, you increase your chances of success by a huge amount.

It's the equivalent of having a mentor in your corner without the huge price tag.

To save yourself all the testing and wasted time, effort and money, we've created a simple formula to use when you're just getting started that always increases your sales. You can learn about it in our free video here.

Click Here To Get Our Free Video Which Reveals Our Simple 5-Step Formula To Make A Profit Online Selling Digital Products & Services

See you there!
- James Francis.
Founder & CEO, Digital Prosperity.


How Things Have Changed In The Last 9 Years

Yesterday I found a spreadsheet with my first ever purchases for my online business, along with my first ever sales...

First Ever Business Purchases

Yes! This means it's coming up to 9 years since I first started my online business.

It was a humble beginning - using my Dad's chunky desktop computer and slow dial-up Internet, while studying at college and working a part-time job at a grocery store (called Morrisons) here in the UK.

But is it more difficult to make a profit online nowadays? Or easier?

1) Technology

When I first got started, there wasn't anything like LeadPages, OptimizePress or ClickFunnels around to help you build web pages.

Heck, even WordPress was still finding its feet.

This meant the only two options were to hire somebody else to create the web pages for you OR learn how to code yourself.

At first I took a part-time class at college to learn HTML coding, because it was a necessity if you wanted to become successful online back then.

But even then, that wasn't enough to make my web pages look as professional as I'd like - so I hired a web design company to create my sales page template.

That's the £187 (roughly $237) transaction you can see in the screenshot above.

Just for ONE web page!

But since then, technology has advanced like crazy.

You can now use software drag and drop elements on the screen to create your web pages without any kind of coding knowledge, with the software even linking the pages together for you.

This means it's cheaper and easier than ever to get your website online.

2) Education

An important part of starting any business is learning about the business model and the audience you're marketing to.

This is made SO much easier when there are good products around to learn from, otherwise you end up floundering in the dark.

Back when I got started, there seemed to be an abundance of knowledge available - most of it good!

Even ebooks were filled with hundreds of pages of actionable advice you could follow along with.

But nowadays, most products aren't as good as there were when I got started.

The invention of the "tripwire" offer has made most marketers water down their content to do more pre-selling than actual teaching.

This means you usually need to a pay a good deal of money just to get something you can actually follow along with.

Not only that, but there are a lot more scams around from people who think it's totally acceptable to screw their customers over with fake identities or old, rehashed information.

So it is more difficult to learn the basics, but not if you know where to look.

That's why our dedicated mission is to deliver the highest quality products which inspire, teach and help 1,000 entrepreneurs to achieve financial freedom. We're taking things back to the good old days.

3) Profit Generation

Up until recently, the main way you would make a profit with your online business would be to create a new product, do a fancy product launch, then repeat the same process a few months later.

It was easy to have your marketing buddies supporting you by promoting your stuff, as there were only a few launches happening every week. So their schedule was wide open.

But the downside to this was that your income would go up and down like a rollercoaster ride.

Some months you'd be making tens of thousands of dollars in sales (or more, if you had the right connections), whereas other months would leave your bank account covered in cobwebs due to not launching anything for a while.

Nowadays, there are tons of launches happening every single day. Just take a look at any popular launch calendar to see what I mean...

Daily Launches

Yep, that's 8 launches in one day!

This means it's nearly impossible to get a large crowd of affiliates supporting you, unless you're able to make them a ton of sales and have a lot of history together.

The result? A launch that completely flops and only makes a few sales for your months of hard work.

That's why an evergreen marketing strategy has become the best way to make sales.

Instead of creating a new product every month, you can create a suite of products once and then sell the same products for many years to come, keeping them updated every so often.

Instead of relying on other people to drive traffic to your offer, you can be in control of your own traffic and sales using free sources (like Quora, content marketing, forum marketing, etc) and paid sources (like Facebook Ads, Google AdWords, solo ads, etc).

Instead of having to give away tens of thousands of dollars in affiliate prizes, you get to keep a lot more of the money you earn.

Overall it's a much easier strategy which doesn't burn you out.

4) Saturation & Competition

With new marketers joining a new niche every day, most beginners' first thought is, "isn't the market getting saturated?".

And and the answer is... No!

A popular niche is actually a good thing, as it shows there is money to be made there.

The reason new marketers can join a niche profitably is because there are also more prospects joining that same niche.

If things were saturated, the businesses in the popular niches wouldn't be able to support themselves and they'd disappear off the face of the Internet.

The population has grown by over 38 million people so far this year, and it's still growing at an alarming rate.

So just as there are more marketers joining the information marketing world, there are also a lot more prospects seeking help.

Not only that, but more competitors means:

  1. More people to buy traffic from.
  2. More ideas you can model.
  3. More JV partnerships to forge (e.g. interviews, cross-promotions, etc).

So overall the increased popularity of most niches is actually a good thing.

This brings me to the ultimate question...

"If I was starting again from scratch TODAY, would I still get started, knowing what I know now?"

The answer is YES!

It's easier to create good-looking websites.

It's easier to create a long-term, evergreen, dependable income (instead of crossing your fingers and hoping your affiliates will promote your stuff).

And it's easier to get ahead of the other procrastinating beginners who bury themselves in poor quality products, if you're committed enough.

All you need to do is get started.

Onwards and upwards!
- James Francis.
Founder & CEO, Digital Prosperity.

P.S. What do you think? Do you think it's gotten easier? Or more difficult? Leave a comment below! 🙂