Black Friday Live Stream

How To Profit From Black Friday (Plus Free Templates!)

Black Friday! The time of year when people go crazy and buy everything they can get their hands on 🤪

Last year, consumers spent over $7.9 billion in online purchases on Black Friday...

But how do you get a slice of that action in YOUR online business?

Watch this free live stream where I'll give you 3 "fill in the blanks" templates (no opt-in required) to send to your email list and/or social media followers, along with my tried and tested ways to profit this Black Friday - or any other special occasion!

Go Here To Download The "Fill In The Blanks" Templates

- James Francis.

Black Friday Live Stream

Finding Profitable Niches LIVE!

I've had a lot of coaching clients ask me about finding profitable niches lately, so I decided to present a free live stream showing exactly how we uncover new niches for an online business, analyze their profitability and create a marketing plan for them.

Here's the recording...

- James Francis.

Leap of faith

The 3-Point Trick To Break The Cycle Of Failed New Year's Resolutions

Do you find yourself setting the same New Year's Resolutions every year?

There's actually a 3-point trick to breaking this cycle forever, so you can finally achieve your goals quickly and easily.

I've explained it in this video...

Have a great day!
- James Francis.

P.S. Don't forget to leave a comment below with what you think 🙂

Kickstart Your Online Business In 2016

The Best Way To Kickstart Your Online Business In 2016

I hope you and your family had a great Christmas or "holiday season"! 🙂

Now that the festivities are over, I want to give you head start over everyone else in your industry with a quick announcement...

Speak soon!
- James Francis.

Purpose Of Your Business

What Is The Purpose Of Your Online Business?

After reading the title of this blog post, you may think, "to make money, obviously!".

But I've found over the last few years that having your online business's sole purpose as "making money" actually de-motivates you and means you make less overall.

Here's why...

In the early stages of your business, you'll need to set up the foundations. This includes your website, your free content (or "lead magnet"), your paid offers, your follow-up sequences and more.

If you don't do these things, it's the equivalent of building a house on a bed of straw, instead of a solid block of concrete. So they need to be done.

But you can only start making sales AFTER these things are in place. Just like adding more bricks to the foundations you've just laid.

(After all, sending your traffic straight to a sales page will only result in a tumbleweed and empty bank account.)

So while you're implementing these necessary foundational steps, it can sometimes get pretty de-motivating when you're not fulfilling your sole purpose of making money yet.

That's why it's super important to have your business fulfil another purpose which is "greater than you".

Usually this revolves around helping people in your niche to overcome a common problem, to lead people towards their end goal, or both!

Although this isn't a new concept. It's something that all the major companies have been doing since the dawn of time.

It all boils down to having a mission statement, a vision statement, and a list of your core values.

Previously I thought it was "too corporate" to think about, as I had the image of boring people in suits gathered round a table discussing the individual words to use.

BUT, it gives your business a greater purpose, which motivates you to achieve more - which means your sales go up as a result.

(Yes - it means you make money as a side-effect of changing the world for the better!)

We've recently taken this advice in our own business over the last week or two, and here's the result...

Mission Statement:

To mentor our customers to succeed selling digital products and services in their online business, while living their ideal lifestyle.

Vision Statement:

Our 5 year vision is to inspire, teach and help 1,000 entrepreneurs to achieve financial freedom by selling digital products in their online business while living their ideal lifestyle. We aim to provide a high quality service that goes above and beyond our customers' expectations and we endeavour to do so with integrity and trust.

Core Values:

  • Help, support, and respect our customers to the highest standards.
  • Improve yourself and your skills every day.
  • Be positive, resilient and optimistic.
  • Support your team and collaborate with them.
  • Make decisions and be accountable to them.
  • Empower and inspire people to make positive changes.
  • Celebrate the victories, regardless of size.
  • Know the reasons why.
  • Always show integrity.

(You can also see them on our About page.)

Just don't copy these word for word because a) our business is different to yours, b) plagiarism is illegal, and c) they should be related to YOUR specific goals so they motivate you.

Previously all those things were kept in our heads, but by having them down on paper we became accountable to them.

Now whenever we have to make a decision, we refer back to the statements and core values, and see if it fits in with them. If not, we don't do it.

(TIP: This also helps you to focus on the most important aspects of your business too, as it prevents you from creating or promoting products that don't connect with your market.)

So how do you implement this into your own business?

Put simply...

Your mission statement is what your business does or helps people to achieve.

Your vision statement is how you want to change the world for the better in the next 5 years.

Your core values are the rules you and your business abides by to provide a good experience for your customers and your team (if you don't have one yet, you can leave these out).

They should only take less than an hour to come up with, but it'll give you a greater sense of purpose in your business, increase your motivation, and therefore make more money - while making the world a better place.

Try it for yourself and see what you come up with 🙂

Have a great day!
- James Francis.
Founder & CEO, Digital Prosperity.

5 Things I've Learned Since My Last Birthday

5 Things I've Learned Since My Last Birthday

It was my 26th birthday on Sunday. I feel a lot older than that, and a lot of my coaching clients thought I was much older too!

That makes it a year since my business was going through a rough patch, and I've managed to not only overcome that, but also nearly triple my business's profit in the last year.

Here's what I learned since then...

1) Your Marketing Hook Is Everything

In a crowded marketplace, you need to do everything you can to stand out from everyone else.

Gone are the days where you can claim to help people to "lose weight" or to "make money online". You need to be more specific and compelling than that.

Previously my free content to get people into my business was about making six figures per year. Not only was this not believable to most, but it wasn't specific enough - therefore it wasn't very compelling to people.

As soon as I changed my main free content to my 12 Profitable Niches report, people loved it! It's an offer that people found irresistible, and also attracted the right prospects into my business - for a much lower price.

So focus on your hook, and make it so compelling that they would crawl over broken glass to get to it.

2) Selling High-Value, High-Priced Programs Is Super Effective

I had never really focused too much on selling anything priced above $1,000 until this last year. One-on-one coaching was all I had!

But after introducing a full step-by-step blueprint and coached people through the entire process, people were willing to pay good money for that massive amount of value.

And my profit soared while my clients got incredible results. It was a win/win!

This made me realize that low-priced offers are really only the "gateway" to selling higher-priced offers, such as your upgrades and back-end offers.

3) Always Put Money Aside

The reason why I had a small bump in the road within my business last year was because I didn't put money aside, and when my whopping tax bill arrived, I was left scrambling to make up the difference.

This caused a few cash flow issues and made a super stressful experience.

Since then, I've always kept a "float" of money in my business's bank account to allow for these changes in cash flow. This makes it more noticeable to spot issues before they become a giant problem, too.

4) Love Your Family

There are too many stories and movies of people getting too caught up in business to notice their family drifting away from them.

Luckily, the movies always end well with the star realizing what a douche he's been and the family forgives him. But real life isn't always as forgiving.

I've been guilty of not being able to stop thinking about work when in a family situation, and it sucks! Not just for you because you've never really "present" and you don't remember things people say to you, but the family members too.

So learn how to switch off after you finish working on your online business, always tell your family and spouse how much you love them, and always put them first. It's pointless having a successful business if they're no longer around to share it with.

5) The Old Way Of Doing Business Online Is Dead

Over the last 2-3 years, there's been a trend for business owners in the most popular niches to "extract" as much money from their customers as possible - even if it means doing it unethically and annoying their customers.

(To the point when you're looked at like an alien for actually giving a crap about your customers!)

Fortunately those days are dying fast, as customers are now a lot more savvy and only buy from those they know, like and trust.

So if you're not showing your true personality to your audience while hiding behind a computer screen - OR actually trying to help them - then your days are numbered.

Be cool with people and they'll be cool with you.

Have a great day!
- James.

Daily Life Of An Internet Business Owner

The Daily Life Of An Internet Business Owner (The Movie!)

Ever wondered what it's like to live as a successful Internet business owner?

I decided to record an entire day and show you "behind the scenes" of my online business.

WARNING: This video contains bad jokes, loud cars and my cute dog Tyson.

Click the play button below to watch it now...

Have a great day!
- James Francis.

What I've Learned From Vacation

Back From Vacation - Here's What I've Learned...

So my wife and I got back from our vacation in the south of England (Cornwall) yesterday.

We go on a lot of vacations, but this one was possibly the most relaxing in a while due to one lesson I've learned over the years.

And now I'd like to share it with you...

When you start building an online business, it's easy to surround yourself in things that you feel could be useful and get addicted to checking your progress.

You sign up to a billion email lists. You check your traffic, leads and sales stats every hour religiously. You check emails every hour just in case you need to reply to something "quickly".

All this only leads to a giant dose of overwhelm (to say the least) and the inability to relax when you're having time for yourself or with your family.

That's what my previous vacations were like a few years ago.

"Relaxing" by the pool with my cell phone buzzing with notifications about my emails and stats.

... But it's impossible to relax that way!

This actually led to me becoming very anxious back then - always worrying about unlikely "what if" scenarios.

So the lesson I've learned is to separate your personal time from your work time.

Yes, that means...

Turn OFF your email notifications on your cell phone.

Only check your emails twice per day (they'll still be there later) - only when you're sitting down in "work" mode. If people demand your time, politely say "no" and you'll talk about it when you get back to work.

Immerse yourself in what's currently happening in your life, without your mind wondering off about work stuff.

(So when you're at the zoo with your family, be PRESENT at the zoo and forget everything else until it's time to be present in that moment instead!)

The clearer your divide between your work life and your personal life, the more you'll be able to relax, the less anxious you'll feel and the more productive you'll be when you ARE working.

Anyway - that's just some helpful advice I wanted to share to let you know I'm back and ready to rock 🙂

Have a great day!
- James Francis.

What I've Been Up To In The Last 6 Months (Tour Of My New House!)

Here's the blog post I mentioned in the video.

- James Francis.