It’s a well known fact that people mainly buy from those they know, like and trust.
But out of all three of those factors, trust is by far the most important.
It takes a certain degree of trust to convince your audience to buy something and/or follow your advice – and without that trust, your audience will go somewhere else, and buy from someone they DO trust.
So let’s think about that for a second…
Who are the people YOU trust, and why?
Is it because they:
- (Over) deliver on their promises?
- Provide proof of their worth?
- Talk to you like a friend?
- Respect you?
- Follow up with you?
- Operate an ethical business?
- Actually care about your success?
I’m sure you can think of many more.
But let’s flip this around onto how this concept can help you…
Whatever your reasons for placing your trust in others, can your audience trust YOU…?
- Do YOU over deliver on your promises?
- Do YOU provide proof of your worth?
- Do YOU talk to your audience like a friend (instead of spamming them)?
- Do YOU respect your audience?
- Do YOU do everything ethically and “above board”?
- Do YOU care about your audience’s success?
Or in other words…
Are you treating them the way you would like to be treated?
In fact, there’s even a popular quote from the Christian Bible for this…
“Do unto others as you would have them do to you.”
If you not only consider – but live by – all of the above things, you will become the trusted authority in your marketplace in a very short period of time.
Plus, from a marketing perspective, I’ve ran several experiments regarding trust and perceived authority, and whenever there’s a distinct lack of trust in your marketing, conversions (i.e. how well something sells) drop through the floor.
So if you follow the above strategy to become the trusted authority, not only will you sleep a lot better at night, but you’ll also make a lot more money, too!
(How’s that for a win-win strategy!? 🙂 )
- James Francis.
P.S. What makes you trust someone? Leave your answer below...