Entries by James Francis

The Difference Between CTR (All) & CTR (Link) In Your Facebook Ad Statistics (Traffic Tuesdays, Episode 8)

Ever wondered what the difference is between "CTR (All)" and "CTR (Link Click-Through Rate)" in your Facebook Ad statistics?

It's actually a crucial factor in optimizing your Facebook Ad campaigns to maximize your profit, so I reveal everything you need to know about them - and target statistics to aim for - in this new episode.

How To Scale Your Daily Budget Without Ruining Your ROI (Traffic Tuesdays - Episode 4)

Welcome to another episode of Traffic Tuesdays!

Ever had a Facebook Ads campaign that was working well, but your results went out the window when increasing the daily budget?

This often happens due to a "behind the scenes" part of Facebook's algorithm not knowing the best way to move forward at these higher daily budgets.

So here's a cool trick to overcome this, so you can to scale your campaign without ruining your ROI.

Let's get started...