So I recently wrote an ad for my new book Ignition. It was all written text, and an amateur-looking image.
In it, I outlined a 3-step exercise to help people discover their perfect niche for their online business.
It was working pretty well, acquiring new customers at break even on the first run-through of testing. However, I wondered if turning this tutorial-like post into an entertaining video would work better.
So I came up with a video.
But which worked better?