Digital Prosperity Blog

Are You In The Wrong Niche?

When most people start their online business, they usually enter the "Internet Marketing" or "make money online" niche, because that's their own end goal, and they want to help other people do the same.

And there's nothing wrong with that - except you have no results or experience to draw on.

This means they'll usually start as just an affiliate, and quickly find that many avenues to make money are completely blocked because they don't - and can't - create their own offers (yet).

Even after trying everything, they simply can't get their online business to become profitable because:

  • They don't know what to say to their audience
  • They have nothing to teach their audience
  • They have no actual results to prove their content actually works

If you can relate to this, you need to ask yourself a simple but important question:

"Am I focusing on this niche just because I see it as 'easy'?"

If the answer is yes, you'll find it extremely difficult to make a decent amount of progress, and potentially face being in exactly the same situation a few years down the line from now.

(In fact, if you still haven't reached a $1,000 per month income from your niche after implementing a proven system, then this big whopping error of judgement is probably why.)

Instead, you should always enter a niche where you have the following 5 important things…

  1. Skills
  2. Knowledge
  3. Experience
  4. Passion
  5. Profitability

If you lack any of these, then you'll find yourself going round in circles for many years to come.

And no - you don't need to be the world's best expert at your niche.

You just need to have enough skills, knowledge, experience and passion to share with your audience, so they can perceive you as the expert (because you know more about the topic than they do).

Once you have all 4 of these important criteria in your niche, THEN (and only then) do you look for profitability.

In other words, profitability comes last.

(After all, you'll make zero profit if you enter a "profitable" niche with nothing of value to share.)

And if you really think about it, everyone has experience or passion in some area...

  • Maybe you can share your experiences from your job? e.g. Personal trainer? Financial advisor? Realtor?
  • Maybe you have a hobby you're passionate about? e.g. Sports coach? Playing an instrument? Photography?
  • Maybe you're just interested in becoming an expert in an area? e.g. Dog training? Life coach? Cooking?

There are no shortage of niches, and none of them will ever become too "saturated" for a newly-perceived expert to add value.

When you follow this advice, you'll never have a problem with motivation, creativity or confidence ever again.

So are you in the wrong niche?

Or do you meet the above 5 criteria?

Follow this simple exercise now, as it could change your life forever.

Have a great weekend!
- James Francis.

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